Saudi Cultural Missions Theses & Dissertations
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Item Embargo Impact of Culinary Destination and Service Performance: Expectation Confirmations, Satisfaction, Trust, and Consumer Revisit Intention(Saudi Digital Library, 2025-07-08) Almasoud, Abdullah Mohammed Abdullah; Joung, David (Chair); Choi, Eun Kyong; Berezina, Katerina; Balkin, RichardPurpose- The dissertation addresses a critical gap in understanding post-dining consumer behavior within a culinary tourism destination at the BLVD RUH CITY destination. It explores how visitors' perceptions of food consumption value, specifically price, taste/quality, interaction, prestige, emotional, and epistemic, influence their perception of the culinary destination's image and their evaluations of restaurant service performance in the culinary destination. The study further examines how these evaluations affect expectation confirmation, influencing key post-dining outcomes, including satisfaction, trust, and revisit intention. Design/Methodology- The study employs an empirical research design supported by a causal-explanatory framework. Data were collected via an online survey and analyzed using a two-step covariance-based structural equation modeling (CB-SEM) approach. The first phase involved confirmatory factor analysis (CFA) to validate the measurement model, followed by CB-SEM to test the hypothesized structural relationships. The research model is grounded in the Theory of Consumption Values (TCV), Expectation Confirmation Theory (ECT), and the trust component of Commitment-Trust Theory (CTT). Demographic variables were included as control variables to obtain more nuanced insights into visitor behavior. Findings- The study revealed that epistemic value and taste/quality value positively influenced the image of a culinary tourism destination, while emotional, interaction, price, and prestige values did not significantly affect image formation. However, price, taste/quality value, epistemic, and emotional influences had a positive impact on evaluations of service performance. The image of a culinary tourism destination and service performance significantly affected expectation confirmation, which subsequently influenced satisfaction and trust. Ultimately, satisfaction and trust were recognized as crucial predictors of the intention to revisit, confirming the interconnected roles of these concepts in shaping post-dining loyalty in culinary tourism. Practical Implications- The findings offer targeted guidance for restaurant managers, destination marketers, and tourism planners by identifying the food-related values that influence visitor perceptions, service evaluations of restaurants, and behavioral outcomes. Emphasizing taste/quality, as well as epistemic value, can effectively shape a strong destination image, while taste/quality, price, epistemic value, and emotional value can enhance perceptions of restaurant service. Aligning the actual dining experience with visitors’ expectations encourages expectation confirmation, satisfaction, trust, and loyalty. The study’s model provides a framework for improving culinary tourism experiences through better service design, enhanced expectation confirmation, and consistent quality delivery across touchpoints in the destination. Originality/Value- This study is among the first to synthesize three established theories (TCV, ECT, and CTT) into a single, empirically tested model, offering a novel conceptual contribution to marketing, consumer behavior, tourism, and hospitality. It enhances the theoretical literature's understanding of how food-related consumption values, the image of a culinary tourism destination, perceived restaurant service performance, expectation confirmation, satisfaction, and trust interact to shape revisit intention. Furthermore, it enhances empirical research in the underexplored Middle Eastern context by validating this research model in Riyadh, Saudi Arabia, at the BLVD RUH City destination, thereby strengthening the cross-cultural applicability of consumer behavior frameworks.18 0Item Restricted THE EFFECT OF PARTICIPATION IN FESTIVALS ON SUBJECTIVE WELL-BEING AND SATISFACTION: A CASE STUDY OF THE BOULEVARD WORLD FESTIVAL IN SAUDI ARABIA(University of Exeter, 2024-07-05) Alnamlah, Majid; Shaw, Gareth; Hipkin, IanThe aim of this study was to explore the potential effects of attending the Boulevard World Festival in Riyadh, Saudi Arabia, on local visitors' subjective well-being and satisfaction with the festival, as well as their perceptions of the impact of attending the festival on their culture. Prior literature examining the effect of festival attendance on subjective well-being was reviewed to illuminate the scope of this study and the knowledge gap. The analysis of the literature revealed the paucity of available and reliable tourism data regarding international festivals in developing countries. Thus, the adoption of the case study strategy will produce a rich source of information for Saudi Arabia regarding the effect of hosting festivals like the Boulevard World on local residents. Specifically, the study looks at the relationships between variables linking festival attendance to subjective well-being and satisfaction with the festival, namely, length of stay, type of companions, visitor demographics, visit frequency, future behavioural intention, loyalty to the destination and local visitor culture. Thus, this study contributes to a deeper understanding of the potential effects of festival participation on visitors' subjective well-being and satisfaction with the festival within a given cultural context. Although studies of festival tourism have emerged, knowledge is limited about the effect of festival attendance on the subjective well-being and visitors’ satisfaction with the festival. A mixed methods approach involving a survey and semi-structured interviews was utilised. The participants who visited Boulevard World Festival 2021 were Saudis of both genders aged 18 years and over. A closed questionnaire was distributed to visitors to the festival and 296 completed questionnaires were received. The aim of the questionnaires was to obtain a broad, general picture of the effect of festival attendance on visitors' subjective well-being and festival satisfaction. The data obtained were analysed using SPSS software program, whereby cross tabulation was performed to produce the descriptive analysis to determine the visitors' backgrounds, tendencies and opinions on a set of dimensions. Subsequently, in-depth information and a comprehensive understanding were obtained by conducting interviews with a purposive sample of 28 survey participants. Thematic analysis was used to interpret and explore the interview data. The survey results showed that festival attendance can significantly improve visitors' subjective well-being. Participants who visited the festival multiple times, along with those who stayed for a longer period reported a higher level of subjective well-being. In addition, it was confirmed that festival satisfaction had a more significant effect on single, younger and less-educated participants, whereas gender was not found to be significant. The results established that festival satisfaction is significantly and positively associated with behavioural intention and future loyalty. Finally, the results indicated that there was a significant relationship between the cultural values of the participants and the level of their subjective well-being and their satisfaction with the festival. The more that visitors respect their traditional values while not being open to other cultures, the lower their level of subjective well-being and satisfaction with the festival and vice versa. The interviews revealed that there were concerns about international festivals which ranged from annoyance to more serious concerns about the type of events and the behaviour of performers and visitors. However, it was also notable that most of the participants had no concerns because they believed that festivals such as the Boulevard World would bring prosperity, improve Saudi Arabia's image abroad, provide fun for the whole family and offered an opportunity to experience a range of other cultures. The study concludes by proposing a number of recommendations for stakeholders in the recreational tourism sector, especially international festival tourism, in line with the stated aims of Saudi Arabia’s Vision 2030, as well as for future research.16 0Item Restricted THE IMPACT OF PERFORMANCE-RELATED PAY ON EMPLOYEES’ MOTIVATION AND ORGANISATIONAL PERFORMANCE(Saudi Digital Library, 2023-10-26) Albalawi, Wafa; Chris, ChanThe main aim of this study is to explore how performance-related pay influences organizational performance by examining its effects on employees’ motivation and how that in turn impacts organizational outcomes. Using matched employer-employee level data drawn from the 2011 UK Workplace and Employee Relations Survey, we reveal a complex relationship. Although there wasn't enough evidence to prove a positive link between PRP and employee motivation our findings indicate that motivated employees contribute to improved financial performance and labor productivity. Additionally, we found a significant correlation between PRP and organizational performance. These results emphasize the importance of well-designed PRP schemes that consider individual differences and needs. Also, the findings highlight the critical role that motivation plays in achieving organizational success.18 0Item Restricted The effects of urban design on people's experiences and satisfaction in Taif city: A cross sectional study(Saudi Digital Library, 2023-08-04) Halawani, Raghad; Porta, SergioCities play a central role in shaping positive and negative human experiences. In particular, urban design has a profound impact on people's lives, affecting their sense of place, well-being, and overall quality of life. It is a complex and dynamic field that encompasses physical, social, and environmental aspects of urban environments. In Saudi Arabia, the urban form has rapidly evolved in recent years; however, little is known about its effects on the experiences of people living and working in these urban spaces. This study examines the effects of urban design on people's experiences in Saudi Arabia from a city-life perspective. This study investigated the effect of design of the urban environment on people and filled the gap in the literature by examining the connection between the design of a city and the subjective experiences of the urban residents of a city in Saudi Arabia. There is a new vision for 2030 for big cities in Saudi Arabia that plans to enhance the quality of life of its residents. Taif city is one of these cities, therefore, it is important to study the effects on the residents there. This research provides valuable insights into the development of more liveable and sustainable urban environments in Saudi Arabian cities. This study adopted quantitative data collected through a survey which included questions measuring multiple aspects of urban life. The results predicted that people in Taif would face a jeopardised level of satisfaction as not all elements of the urban form met the desired standards. Therefore, their experiences will be negative if the noted concerns are not improved.34 0