Saudi Cultural Missions Theses & Dissertations

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    THE IMPACT OF AIRBNB ON TRADITIONAL HOTELS IN JEDDAH , SAUDI ARABIA
    (Saudi Digital Library, 2025-07-22) Albalawi, Salma Mohammed; Samaradheera, Ama
    This study explores the impact of Airbnb on traditional hotels in Jeddah, Saudi Arabia. With the rise of the sharing economy, platforms like Airbnb have introduced new competition to the hospitality sector. The research aims to understand how hotels are affected by Airbnb’s presence and how they are adapting to remain competitive. The study is based on secondary data, including reports, articles, and case studies. No primary data such as interviews or surveys was collected. The research addresses four main questions: how traditional hotels are responding to Airbnb, the differences in guest experiences between Airbnb and hotels, Airbnb’s influence on the local economy and regulations, and how hotels can improve to compete more effectively. Findings reveal that while Airbnb has not significantly impacted hotel occupancy rates in Jeddah, it offers competitive advantages such as lower prices, larger spaces, and a more local experience particularly appealing to families and younger travelers. Traditional hotels, on the other hand, maintain strengths in professional service, cleanliness, and safety, especially valued by business travelers. The study concludes that hotels in Jeddah must adjust their strategies by enhancing their guest experience, incorporating local cultural elements, and using more flexible pricing models. Furthermore, implementing regulations for Airbnb could help level the playing field and support fair competition in the hospitality market.
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    Airbnb Demand in Cape Town: A Look at Key Drivers
    (University of Essex, 2024) Aladawi, Sumaia; Erlanson, Albin
    This dissertation investigates the determinants of Airbnb demand in Cape Town, a prominent tourist destination known for its natural beauty and socio-economic diversity. Despite extensive global research on Airbnb, there is a gap in localized studies for Africa, although the continent remains a popular tourist destination, and Airbnb as a business model appears to be on the rise in Africa. Using data on Cape Town in South Africa from InsideAirbnb, this study analyzes key factors influencing Airbnb booking rates for over 8,000 active listings. The findings reveal that minimum stay requirements and host acceptance rates have a significant positive impact on both occupancy rates and booked days, indicating that these factors strongly influence demand. Host response rates also positively affect both measures of demand, emphasizing the importance of prompt and reliable communication by hosts. Superhost status consistently enhances both occupancy rates and booked days, highlighting the value of this designation in attracting guests. However, price generally shows a negative relationship with demand, and instant bookable listings surprisingly exhibit a negative effect on both occupancy rates and booked days in this context. These findings offer valuable insights for hosts, investors, and policymakers, contributing to a deeper understanding of Airbnb dynamics in Cape Town and supporting the development of strategies for sustainable tourism growth in Africa.
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    The impact of Airbnb on the Hotel industry: A Comparative Analysis of Barcelona and Madrid in Spain.
    (SHMS, 2024-07-12) Althobaiti, Faez; Touber, Julie
    The impact of Airbnb on the Hotel industry: A Comparative Analysis of Barcelona and Madrid in Spain
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