Saudi Cultural Missions Theses & Dissertations
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Item Restricted Environmental Injustices in Robinson Jeffers’s and Denise Levertov’s Ecopoetry(University of Birmingham, 2025) AlRowisan, Amal Ali M; Holmes, John; Zimbler, Jarad; Wood, SaraThis thesis explores critiques of environmental injustices in the poetry of Robinson Jeffers (1887-1962) and Denise Levertov (1923-1997). The anthropocentrism typical of American culture constantly imposes hierarchal division and underestimation of otherness which cause injustices to people and nonhumans. In urban, war, and natural environments, the poets investigate the impact of modernity, imperialism, and environmental degradation on changing environmental conditions and ecological wholeness. Jeffers and Levertov establish in their poetry a shared trajectory where they start with a description of injustices and their destructive impacts, progress towards a condemnation of the politics behind these injustices, and propose alternative ecological values. In their trajectories of critique across these three contexts, their poetry attempts to bridge the divide between the city and nature, between the Americans and the Vietnamese, and between humans and nonhumans. It provides a model for the reconstruction of anthropocentrism toward ecological relations of integrity. Their poetry reveals situations of the environmental ‘unconscious’ and attempts to draw a vision of environmental imagination and justice. Chapter 1 of the thesis registers Jeffers’s response to modernity. It explores his presentation of the city as a centre for accumulating change and corruption that separates man from nature. He presents the struggle of presence within the confinement of urbanization, mechanization, and rapid changes against human instinctual freedom and cultural values, a crisis he resists with his philosophy of Inhumanism. Instead, he urges a withdrawal to nature where he affirms in the landscape timeless and holistic values as contrasting models to human values. Chapter 2 investigates Levertov’s account of the Vietnam War as breeding violence and destruction to people's safety and emotional wellness. She presents victimization, loss, and emotional stasis which she supports with her political poetry of resistance. She encourages empathy, solidarity, and the need to maintain safety for others. Chapter 3 traces the poets’ presentations of exploitation, destruction, and cruelty to land and animals in their poetry. In the poems, both poets point out nonhuman forces that wrestle with humanity's injustices which they represent through myth and figuration. In their presentation of nonhumans, they highlight existing ideologies that underestimate nonhumans and seek in their poetry to affirm nonhuman agency and consciousness. In my investigation of their critique of injustices, my thesis draws on recent developments and turns of ecocriticism. It reframes the poets’ critiques through Environmental Justice theory, looking at human alienation in the city, the victimization of people in the Vietnam War, the exploitation of lands, and the cruelty to animals as environmental injustices. Under these thematic discussions, my thesis analyses the affective forces that emerge in response to injustices across these contexts. Jeffers’s presentation of the hopelessness of people in the city, Levertov’s depiction of the victimized emotions in Vietnam, and their presentation of nonhuman struggle in the degraded environments underscore the poets’ awareness of the notion of interdependency in the universe. The thesis also demonstrates the material forces of nonhumans that wrestle with human denial of them and affirm their existence instead. These recent developments in ecocriticism, which resonate with the poets’ critiques, elucidate the fundamental dynamics of existence and challenge the anthropocentric ideology that fosters such injustices.29 0Item Restricted Analysing the Transformative Impact of TikTok Virality on Accelerating E-Commerce Brand Growth and Expansion(University of Essex, 2024-10-03) Alghamdi, Yasser; Sampson, TonyGlobal business is greatly impacted by social media and interactive platforms. Social media platforms aid in the growth of enterprises within financial constraints. These kinds of platforms are especially necessary for e-commerce companies, as they allow for improved brand growth and expansion in the international marketplace through interesting content, interactive options, and influencer benefits. With its ability to facilitate influencer marketing, content analysis, and customer interaction through data analysis, TikTok is becoming a platform that is rapidly expanding globally. The platform acquires the vast majority of the clients of a company without any further effort because of the influencer marketing help. In this context, the study aims to emphasise how TikTok virality has a revolutionary effect on e- commerce brand growth and expansion. The study also intends to concentrate on the elements, significance, and difficulties that TikTok has encountered or is currently encountering in order to hasten the expansion of e-commerce firms. The findings of the study revealed that one of the biggest social media networks, TikTok, has been promoting e- commerce businesses through a variety of techniques such as content recommendations, influencer marketing, and even viral challenges made by influencers to draw attention to the brands. While acknowledging this, it may also be claimed that these procedures enhance public perception of the brand, demonstrating TikTok's support for the expansion of e- commerce brands in the commercial sector. Furthermore, based on the particular data, it appears that the Gen Z demographic prefers influence marketing on the aforementioned social media platform since they have a better understanding of the product's reality.8 0