Saudi Cultural Missions Theses & Dissertations
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Item Restricted The Cross-Cultural Luxury Branding Strategies of The Four Seasons in Europe and East Asia(Saudi Digital Library, 2025) Alhethil, Sara Abdullah; Lazarev, MarijaThis study investigates how the cross-cultural branding strategies are employed by The Four Seasons hotel to adapt to the diverse expectation of the luxury consumers in Europe and East Asia. As a globally recognized luxury hotel brand, the four seasons faces the challenges of maintaining a consistent brand identity while meeting a region-specific culture preference. This research examines how The Four Seasons balances these global luxury standards with the local adaptation in these two distinct regions, focusing on aspects such as service quality, value perception, and glocalization maintaining a global brand presence while adapting to the local taste. Specifically, the study addresses how the brands approach integrates the cultural symbolism and the consumers feedback to refine its operations, ensuring the alignment with the unique demands of each region's they plan to expand into. The data collection includes an in-depth analysis of the customer's feedback brand materials and online reviews. Sources like TripAdvisor and Google reviews provide a first hand insights into the guest's perception and expectations, supplementing the analysis of the social media campaigns and company reports. These reviews offer a granular view of the customer sentiments regarding the service delivery, the cultural resonance, and the overall satisfaction the clients. The results reveal that The Four Seasons effectively adapts its strategies to resonate with the cultural values in each region. In East Asia, the brand emphasizes a personalized service, respect for traditions, and collectivist values, creating a strong customer loyalty. In contrast, its European operations prioritize individuality, sophistication, and heritage, aligning with the region’s individualistic cultural traits. The findings further reveals that the brand leverages through these cultural insights not only to enhance the customer experiences but also to establish itself as a benchmark for the cross cultural adaptability within the luxury hospitality industry. These adaptations highlight the brand's ability to create value and foster loyalty across culturally diverse landscapes. The findings provide a valuable insight into the strategies that enables The Four Seasons to maintain its global luxury image while succeeding in local markets. By addressing these operational challenges that are associated with those adaptations, the study underscores the importance of the cultural sensitivity and adaptive strategies that are used in fostering brand excellence and customer satisfaction globally.4 0Item Restricted How does the customer experience in Saudi Arabia's luxury stores influence consumer behavior to shop at other branches in Europe?(Saudi Digital Library, 2025) Alsunaydi, Amjad; Eleonora, CattaneoSaudi Arabia, the largest economy in the MENA region, has experienced rapid economic and social transformation, with a growing young and affluent population that is increasingly influencing luxury consumption patterns. Despite the expansion of luxury retail options within the country, many Saudi consumers continue to prefer shopping abroad, particularly in Europe, where high-end brands and exceptional shopping experiences are deeply ingrained in the cultural fabric. This study examines why Saudi consumers favor international luxury shopping despite the rise in local options. Using a mixed-method approach, combining surveys and focus groups with frequent luxury shoppers, the research identifies the key factors influencing their purchasing behavior and highlights gaps in Saudi Arabia’s luxury retail market. The findings aim to provide insights into consumer expectations, focusing on aspects such as product availability, pricing disparities, customer service, and in-store experience. By understanding these factors, the study seeks to align the local luxury shopping experience with the evolving needs of Saudi consumers, thereby contributing to the country’s broader goals under Vision 2030 to retain more luxury spending within its borders. The results will offer valuable recommendations for luxury brands and retailers to enhance their offerings and capture a larger share of the domestic luxury market.18 0Item Restricted The Relationship Between Poor Oral Health and Access to Dental Care Among Asylum seekers and Refugees in Europe A Review Project(Saudi Digital Library, 2025) ALALI, HUSSAIN; Blokland, AlexAbstract Background Asylum seekers and refugees (ASRs) experience a high burden of oral disease and face persistent barriers to dental care across European health systems. Evidence is concentrated in a few countries, and access is often restricted to urgent treatment, contributing to substantial unmet need. Aim To synthesise current evidence on oral health status, and on barriers and facilitators to accessing dental care among asylum seekers and refugees in Europe. Methods A structured narrative review of English-language, peer-reviewed studies were conducted. Eighteen studies from single-country and cross-national European settings were included. Data were extracted and thematically synthesised across internal factors, external/logistical constraints, and policy/administrative conditions. Results The majority of evidence came from Germany, Greece, and the United Kingdom. A number of barriers were consistently identified across various settings and ASR populations. These 2 challenges clustered into internal factors included fear, stigma, trauma, low health literacy, and competing priorities. External constraints encompassed transportation difficulties, inflexible booking systems, long waiting times, dispersed accommodation, restrictive entitlements, complex authorisation processes, and fragmented referral pathways. Facilitators aiming to mitigate some of the challenges included various approaches. For example, systematic provision of professional interpreters improved communication, satisfaction, and continuity of care, while cultural competency initiatives fostered more welcoming care environments. System adjustments, such as simplified administration, clearer eligibility guidance, and flexible scheduling, were associated with higher utilisation. Integrated models embedding dental care within broader refugee services achieved greater uptake and continuity than stand-alone clinics. Conclusion Improving ASR dental access requires aligning entitlements with preventive and restorative needs of this population. This should be paired with service redesign, tackling multiple barriers to care. Approaches such as professional interpreter provision and cultural competency training, streamlining administrative pathways and integrated community models of care should be considered. Future research should incorporate longitudinal and pragmatic evaluation and monitoring of interventions aiming to improve the oral health of ASRs. Such interventions may include various outreach programmes. More evidence is also required on interventions aimed at particular sub-groups within ASR populations, such as ASRs with disabilities.16 0Item Restricted A Comparative Analysis of Circular Economy Practices in Saudi Arabia with Leading Countries(Cranfield University, 2024-09) Alsaud, Khalid; Assad, FadiAs a result of the increase in urbanisation and resource consumption, the need for sustainable economic models has become noticeable. The linear economy model, established globally, consumes non-renewable resources, exceeding the earth's capacity which exhibits significant shortcomings that limit sustainability, requiring a shift towards CE as a sustainable conception. Saudi Arabia, one of the largest global economies, is striving to adopt this transformation due to significant environmental and economic challenges. Saudi Arabia has no specific strategy for the circular economy. This hinders the ability to find solutions of the challenges waste management and excessive consumption issues. The country is lacking a comprehensive framework that compares its policies with leading countries. A framework was developed to analyse and compare circular economy initiatives, strategies and policies between Saudi Arabia and China, Japan, and Europe. Collected data were examined and policies and strategies were analysed using thematic analysis. This approach allows for the identification of commonalities and differences between the countries. The study highlighted differences in policies and practices, identifying best practices that Saudi Arabia could adopt to enhance the sustainability. The findings emphasise the need of adopting global best practices and developing local strategies to KSA. Policymakers and researchers in Saudi Arabia can leverage these results to contribute to more effective shift to the CE. This work can by developed by implementing this study on quantitative study approach where indicators and metrics are compared, which leads to greater impact.37 0