Saudi Cultural Missions Theses & Dissertations
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Item Restricted Investigating the Effectiveness of Mobile Learning for Enhancing the Academic Literacy of Saudi EFL Students: A Case Study of Students at Umm Al-Qura University.(Saudi Digital Library, 2024-11-25) Alqhtani, Abdalelah; Georgiou, Helen; Ward, Rowena; Freeman, MarkThis thesis examines the impact of mobile learning technologies, specifically the ReadTheory and the Write&Improve programs, on the academic literacy development of Saudi university English as a Foreign Language (EFL) students. This study situates itself within the broader context of academic literacy challenges faced by Saudi EFL students, with a particular emphasis on key aspects such as vocabulary development, reading comprehension, mastery of sentence structure, and skills in composition analysis. Drawing on theoretical frameworks such as the Constructivist Learning Theory (CLT) and the Mobile Learning Framework, the study explores how mobile learning learner-centred development of academic literacy. The Technology Acceptance Model (TAM) is used to investigate Saudi EFL students’ perceptions and attitudes toward the ReadTheory and the Write&Improve programs as language learning tools. In this thesis, the Common European Framework of Reference for Languages (CEFR) is applied as a standard for evaluating the language proficiency levels of Saudi EFL students. It provides a comprehensive framework for assessing the specific impact of the ReadTheory and the Write&Improve programs on their reading and writing outcomes. Through theoretical analysis and empirical research, this study contributes to understanding the potential of mobile learning in enhancing EFL education in Saudi Arabia. The study, conducted at Umm Al Qura University (UQU), adopts a quasi-experimental design. All participants completed pre-and post-tests to evaluate students’ progress. Participants in the technology intervention groups also filled in post-intervention surveys about their perceptions of the programs’ usefulness and ease of use. The undergraduate participant cohort was divided into four groups: two for reading and two for writing. The reading groups involved 150 students, evenly split between those using the ReadTheory program and those attending online reading workshops. Both interventions spanned ten weeks. The reading workshops are held once a week to mitigate the potential positive impact of the technological intervention. Similarly, the writing groups involved 185 students, with 109 participants using the Write&Improve program and 76 attending online writing workshops. These writing workshops, conducted once a week for over ten weeks, ensured comparable exposure and practice writing opportunities, providing all participants with equal learning opportunities. This consistent structure across both reading and writing interventions was designed to create balanced conditions for evaluating the effectiveness of the mobile learning programs. Results show significant improvements in academic literacy. The ReadTheory intervention effectively enhanced the students’ reading skills (d = 0.74), outperforming the reading workshops (d = 0.18). The Write&Improve program significantly enhanced overall writing skills (d = 0.66) compared to the online writing workshops (d = 0.22). However, the online writing workshops were more effective in improving students’ sentence structure (d = 0.35) than in developing composition analysis skills (d = 0.14). Students found both programs useful and user-friendly for developing their academic literacy skills. This research contributes to advancing English education in Saudi Arabia and aligns with the country’s Vision 2030 by emphasising technology integration into educational practices. The research also has practical implications for EFL educators and researchers and concludes with suggestions for future research and application in similar settings.46 0Item Restricted Perceptions of Marketing Students Using Smartphone Applications (Apps) in Distance Education in the College of Business Administration at Umm-Al-Qura University, Saudi Arabia(Niagara University, 2024-08-23) Alazwari, Maha Abbas; Polka, WalterOur world is a rapidly changing society, surrounded by local and global challenges, the most important of which are technological and technical developments, and global openness represented by the spread of communication networks, the Internet, and others. Perhaps the most important of these technologies is what is known as smartphone applications (apps), through which millions of people participate, each according to his/ her interest and inclinations. Digital technology in general and smartphone apps on the network in particular are among the new innovations in human society that have changed human communication patterns. Considering that distance education is one of the components of this society, and one of its basic elements in the process of promotion and development. The educational system must know how to benefit from the use of smartphone apps in education in order to raise the level of knowledge and promote sustainable development. According to the Saudi government's Vision 2030, digital transformation is a crucial, conclusive, and practical approach that intends to facilitate and hasten the government's transformation in an efficient manner. One of the key goals of this vision is to enhance the quality of higher education in Saudi Arabia by adopting innovative technologies and approaches, including the use of digital platforms in education. KSA is planning on ranking at least 5 Saudi universities among the top 200 universities in the world by 2030. In the past, Saudi Arabia's education policy was entirely based on traditional education, with no consideration for digital platforms. There are specific previous studies looking at the use of educational smartphone apps in distance education by marketing students. The purpose of this mixed methods study was to explore. The purpose of this mixed methods study was to explore the impact of using smartphone apps as an educational tool on learning goals and learning outcomes of Marketing students' in the College of Business Administration at Umm Al-Qura University. Also, this study was to explore the impact the usefulness and ease of use of smartphone apps on the adoption of smartphone apps in distance education within the College of Business Administration at UQU Saudi Arabia. There were 240 responses from marketing students in the quantitative part, and 8 faculty members participated in the qualitative part of the study. Overall, the results showed strong support for the hypotheses especially when isolating ease of use and usefulness: learning goals and learning outcomes are indeed significantly mediated by ease of use and usefulness thereby driving adoption and learning outcomes. Direct effects of gender as a moderating variable were found for learning goals and adoption: females were less inclined to feel that apps were well integrated into learning goals but nevertheless were inclined to engage in greater adoption of the app. Future studies could delve deeper into individual motivations, attitudes, and contextual factors to provide a more comprehensive understanding of gender differences in technology acceptance within educational settings.28 0