Saudi Cultural Missions Theses & Dissertations
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Item Restricted The Role of Nostalgia in Encouraging Sustainable Luxury Consumption(University of Reading, Henley business school, 2024-09-05) Redwan, Amna; IreneThis study investigates the complex relationship between nostalgia and sustainable luxury consumption, elucidating the role of nostalgia in influencing consumer intention and behaviour regarding sustainable luxury services. Using qualitative data gathered from twelve one-to-one interviews, the research explores the intersection of nostalgia and sustainability within the luxury service market. Key findings reveal that nostalgia significantly enhances the appeal of sustainable luxury by adding emotional depth and perceived value. Motivators such as emotional connection and alignment with personal values are crucial drivers for consumers to invest in luxury experiences that integrate both nostalgia and sustainability. The study also identifies several barriers to sustainable luxury consumption, including cost, lack of awareness, and the challenge of preserving core luxury attributes while implementing sustainable practices. Unexpectedly, the study found that while simplicity in sustainable luxury services is often negatively perceived as basic or primitive, it is viewed more favourably when integral to a nostalgic experience. This suggests that nostalgic elements can help reframe the appeal of sustainable practices. Integrating interactive nostalgic elements into sustainable luxury experiences was also found to positively impact their appeal, and combining nostalgia with sustainability was shown to enhance emotional connection and encourage ethical consumption. These insights provide actionable strategies for luxury brands to create compelling sustainable offerings, particularly in the service sector. The study contributes to theoretical frameworks by integrating nostalgia with sustainability in luxury services, extending beyond traditional luxury fashion and goods to encompass sectors such as hospitality, travel, and leisure. The research addresses gaps in the literature by investigating the nuanced interplay between nostalgia and sustainability and offers valuable implications for luxury brand management.15 0Item Restricted Arab Diaspora Poems' Journey from Nostalgia to Nature Immersion and Belonging to a Wider World(Saudi Digital Library, 2023-11-23) Falqi, Atheer; Davies, SteffanThis dissertation discusses how nostalgia transforms and evolves in the poems of the Arab diaspora in the United States. It explores how nostalgia leads to the formation of the two main features of these poems: immersion in nature and the search for the self and truth. While these three main themes of Arab diaspora literature: Nostalgia, Nature, and the Philosophical approach, have been studied, they usually discussed in isolation rather than in connection with each other. This dissertation attempts to study how these three interconnect to influence one another. It is divided into three chapters, chapter one identifies the role of nostalgia in making the poet use writing as a way of returning to the homeland. Chapter two sheds light on the Eco-poetics implications of using nature to escape from the materialism of the city and to immerse in nature for a better understanding of oneself in connection to the universe. Chapter three observes how the poets developed a new sense of self-identity, that elevated them from being cultural mediators between the East and the West to belong to a broader and more hybrid unearthly realm, which is not a complete Orient or Occident. Throughout the dissertation, the discussion is supported by looking at selective poems and writings of Ameen Rihani, Gibran Khalil Gibran, and Ilya Abu Madi. This study reflects on how nostalgia is a trans-formative feeling that encourages nature immersion for a better understanding of oneself and surrounding. And finally how nostalgia can develop into a dream of a better world, where everyone around the world can live in harmony with nature.14 0