Saudi Cultural Missions Theses & Dissertations
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Item Restricted EVALUATING ARTIST RESIDENCY PROGRAMS AS CULTURAL DIPLOMACY(University of the Arts London, 2024) Alyahya, Hussah; Mickwitz, NinaThrough the last few years, Saudi Arabia has gone through immense social and institutional changes. With Vision 2030 programs on all aspects of Saudi life and infrastructures. Cultural institutions have their work cut out for them in implementing these changes. Among the goals is fostering an environment of cultural exchange in the kingdom. As cultural diplomacy takes a new shape in the kingdom, residency programs for artists are gaining more popularity, with many institutions offering them. This research attempts to measure the efficiency of one of these programs as a means of cultural exchange. Using cultural diplomacy theories in conjunction with evaluating the outcomes of the program on artists' careers and exhibition visitors. The first chapter of this research focuses on historical contexts and main events that shaped Saudi Arabian international policies and institutions. The second chapter focuses on artist support programs in the kingdom’s history and art movements in Saudi Arabia. The third and final chapter takes Misk Art Institute’s Masaha Residency as a case study, evaluating the program's incomes and outcomes, with three artists as a sample of evaluation.13 0Item Restricted VISUAL ARTS AUDIENCE DEVELOPMENT IN SAUDI ARABIA: A CASE STUDY ON YOUTH IN RIYADH(Universiti Sains Malaysia, 2024-02) Alnasser, Nada Saad; Dr.Lim Jing YiThis study investigates audience development within the visual arts sector among Saudi youth, contextualized within the broader framework of the 2030 Saudi Vision. Initiated in 2016, this vision aspires to elevate the country's social, educational, economic, and cultural facets. Notably, this study underscores a critical gap in the existing strategies, pinpointing a lack of emphasis on audience development despite significant investments in artistic infrastructure and enterprise support. The universal challenge of retaining and attracting audiences, particularly youth, becomes the central focus of this policy-driven investigation. Employing Jennifer Wiggins's MAO Model of Audience Development, the study employs a mixed methodology, combining quantitative and qualitative analyses. The quantitative facet involves 404 youth participants from Riyadh, while the qualitative dimension encompasses youth participants and non-participants in visual arts exhibitions, along with industry experts. The MAO Model scrutinizes Motivation, Ability, and Opportunity factors influencing audience engagement. In terms of Motivation, the study reveals that youth are generally not motivated to participate in visual arts exhibitions, perceiving visual arts exhibitions as entertaining rather than inherently beneficial. In addition, past experiences indicate a historical lack of involvement. When addressing Ability, respondents showcase strengths in financial, physical, and temporal resources for engaging in visual arts exhibitions. However, youth also exhibit limitations in certain mental abilities, particularly in evaluating and analyzing artworks. Opportunity factors pose significant challenges, as there is a prevailing uncertainty and limited awareness regarding Saudi arts and cultural organizations among the youth. The absence of familiarity with visual arts institutions and a sense of belonging to the target audience exacerbates this issue. Youth preferences also emerge, favoring other cultural activities over visual arts showcases. While youth appreciate augmented products from governmental institutions, core visual arts offerings receive a less favorable perception. In conclusion, this study provides vital insights for the Saudi arts and cultural sector, offering a nuanced understanding of audience dynamics through the MAO model. The recommendations drawn from this research are designed to offer strategic direction to the sector in harmonizing its strategies with the 2030 Vision, thereby guaranteeing goal attainment and nurturing enhanced youth involvement in the visual arts field.17 0