Saudi Cultural Missions Theses & Dissertations
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Item Restricted Online Collaborative Translation in Massive Open Online Courses (MOOCs): Policy, Collaborators and Work Models(Kent State University, 2024-07-22) Aldrees, Mohammed H.; Washbourne, Richard KellyOnline participatory translation and localization spread widely with the advent of Web 2.0, and various collaborative translation practices continue to emerge in different contexts (e.g., the entertainment, technology, and software development industries). Collaborative translation also continues to evolve in online education, particularly in massive open online courses (MOOCs), most of which are delivered in English. Therefore, a range of opportunities must be provided to learners with relatively low English language proficiency. Online collaborative translation has been utilized by several prominent platforms such as Coursera, Khan Academy, and edX to increase linguistic diversity and the use of MOOCs in international development. This study explores the online collaborative translation practices evident on educational platforms, with a particular focus on the translation policies of MOOCs’ providers, the motivations driving collaborators to engage in these participatory translation initiatives, and the work models implemented by the platforms. Two MOOC providers were identified as case studies, namely Coursera and Khan Academy. This research investigates their respective translation policies, drawing on González Núñez’s (2013) systematic approach to translation policy as a complex concept that encompasses management, practice, and beliefs. Additionally, this research adopts Engeström’s (1987) activity system model to explain the technologically mediated collaborative translations involving diverse participants and tools on Coursera and Khan Academy, and to identify contradictions within and between the components of their activity system models. It also explores collaborators’ motivations through the functional approach, which identifies specific motives driving participation in collaborative translation, alongside demotivating factors. The research employs a combination of methods, including document analysis, observation, questionnaires, and follow-up interviews. The findings indicate that Coursera and Khan Academy adopt distinct translation policies that influence user practices. Coursera relies on a structured digital platform and predefined roles and tasks, while Khan Academy employs a more decentralized approach that allows flexibility and adaptation to local contexts. Moreover, collaborators are driven by a combination of intrinsic and extrinsic motivations, with intrinsic motivations, such as the desire to contribute to education accessibility, enhance native language content, and engage in personal learning and skill development, being more prevalent. The work model of online collaborative translation in this study is a dynamic and complex activity system model with opportunities for improvement and innovation in areas such as platform technologies, communication tools, and participant recruitment.74 0Item Restricted Examining Holistic Customer Experiences in Social Media Communities and its Effects on Consumer Behaviour: An Application in the Public Health Sector(Saudi Digital Library, 2023) Alzahrani, Mohammed Saeed; Carlson, Jamie; Wyllie, JessicaIn today’s daily life, social media communities play a ubiquitous role in how people connect and engage with organisations and each other. In public health, social media communities play a pivotal role in health promotion, facilitation of emotional support and social relationships that enable better health outcomes for individuals, and broader society. However, there is a need to further explore what contributes to a Holistic Customer Experience (HCE) and the distinct benefits that consumers value within the consumption context of Public Health Social Media Communities (PHSMC). Consequently, this study aims to fill the gaps in the literature by investigating how consumers perceive and assess a HCE in the PHSMC consumption context, and how these assessments, along with specific consumer beliefs of subjective norm and health consciousness, can impact attitudinal and behavioural outcomes of gratitude, quality of life, behavioural engagement with the PHSMC, and compliance behaviour. A sequential a mix method approach was used to gather data through three studies. Study 1 involved two phases: a field study via a netnographic analysis of 1500 comments extracted from two large PHSMCs in the Kingdom of Saudi Arabia (KSA) was undertaken. Informed by insights from this analysis, qualitative semi-structured interviews were then conducted in phase 2, with 12 PHSMC administrators and 12 consumers from a large PHSMC in KSA. Based on these collective insights derived from Study One, a theoretical framework was developed and labelled as the Holistic Customer Experience Creation Framework in Public Health Social Media Communities. This framework was empirically examined in Study 2 via an online survey across three different samples in two countries: KSA and Australia. The empirical examination across each sample was based on an entire data set of 1196 responses and analysed via partial least squares structural equation modelling. The overall findings have important implications including how PHSMC managers can enhance consumer attitudinal and behavioural health-related outcomes by facilitating content marketing initiatives aligned to each of the five underlying dimensions of the HCE construct. This research lays the foundation for further research enquiry on consumer behaviour in the PHSMC area, and how social media technologies can contribute to the health and well-being of society.39 0Item Restricted Students’ Experiences With Smart Devices in Online Learning During the COVID-19 Pandemic(Saudi Digital Library, 2023-08-25) Aldawsari, Ibtisam; Dignam, Christopher; Kackar_Cam, Hayal; Sennholtz, HillyThe integration of smart devices in the classroom, and particularly regarding its impact on student engagement, has become a significant topic of debate in the education sector. This study aimed to explore students’ perceptions and experiences of how the integration of smart devices affected their engagement with teachers and peers during the COVID-19 pandemic. The research addressed concerns and controversies surrounding the use of smart devices in classrooms and investigated their potential positive and negative effects on student engagement. The theoretical framework of activity theory and the conceptual framework of the bioecological student engagement model guided this study. The research adopted a qualitative approach and involved eight randomly-selected student participants. The study employed a blended approach, combining both inductive and deductive methods, and utilized data triangulation through interviews and focus groups. The researcher employed thematic analysis to identify common themes in the data, allowing for a qualitative understanding of the students’ perceptions. The analysis revealed four major themes: short-term benefits, challenges experienced by students, student–teacher relationships, and student–peer interactions. The findings highlighted the importance of smart devices in promoting continuity of learning, leveraging technology for educational purposes, improving communication between students and teachers, and fostering emotional intelligence and conflict management among peers. However, the study also identified challenges, such as interruptions to learning, poor mental health, and the absence of face-to-face interactions.21 0