Saudi Cultural Missions Theses & Dissertations
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Item Restricted Vision 2030 and Sports Policy in Saudi Arabia: Shaping National Development and Global Impact(Loughborough University, 2024-09) Turkistani, Saleh; Piggin, JoeThis study examines the evolution of Saudi Arabia’s sports policy under Saudi Vision 2030, focusing on three key areas: physical activity, sports infrastructure, and the hosting of sports mega-events (SMEs). The research aims to explore how these policies have developed to support economic diversification, enhance quality of life, and position Saudi Arabia as a global sports hub. Employing a qualitative approach, the study uses policy and documentary analysis guided by the Interpretative Policy Analysis (IPA) framework, along with concepts of soft power and nation-branding. The findings reveal that initiatives such as the Quality-of-Life programme (QOLP) and the Sports for All Federation (SFA) have effectively increased sports participation, particularly among women, while significant investments in sports infrastructure have facilitated community engagement and prepared the Kingdom to host major international events. Hosting SMEs, framed as part of Saudi Arabia's nation-branding strategy, is shown to contribute to economic growth and international recognition. This study highlights the interconnected nature of physical activity promotion, investment in sport infrastructure, and major event hosting, illustrating how sports policies are vital to achieving the objectives of Saudi Vision 2030. The research offers insights for policymakers, sports management professionals, and academics on the potential of sports as a tool for national development and global influence.12 0Item Restricted The Economic Impact of Large Sports Events on Tourism: The Cse of Saudi Arabia(Leeds Beckett University, 2024-05-10) Albalawi, Nouf; Moss, JonathanThe third-largest industry in the world, tourism benefits the host country in several ways, including by bringing in foreign exchange, investing in new infrastructure and hospitality, creating jobs, fostering industrial development, and bolstering the tourism-led economic growth model. Countries rich in hydrocarbons, like Saudi Arabia, have tried to use tourism to diversify their economies. The nation aims to welcome 150 million tourists with the introduction of Vision 2030. Saudi Vision 2030's tourism pillar must be achieved within a limited timeframe, and the country must contend with formidable regional competitors in the field of visitor attraction. The nation has launched a programme to connect sports and tourism to address this issue. The goal of this study is to investigate how major athletic event hosting affects tourist flows. Thus, the purpose of this study is to investigate if major sports events are thought to affect Saudi Arabia's tourism flows. Using structured surveys, this research finds that hosting major sporting events attracts visitors to Saudi Arabia who might not have come otherwise, compete with neighbours, and compensate for the dearth of tourist-oriented infrastructure in the nation. Further, the results show that large-scale sporting events are positively and significantly correlated with more employment and income prospects backed by both domestic and foreign investment. The results find that Saudi citizens and residents have a high and favourable feel-good effect before, during, and for a while after. Additionally, the impact on tourism flows increases with the duration of sporting events. The findings demonstrate that major sporting events in Saudi Arabia facilitate cross-cultural interactions without adversely affecting the cultural character of the host country. The evidence against the environmental impact is less compelling, and this research finds no evidence of social negative externalities. Whilst this research does not refute the hypothesis that major sporting events do not have a detrimental influence on the environment it nevertheless finds that Saudi citizens believe that the regulatory framework needs to be strengthened. Finally, this study finds a favourable correlation between major sporting events and coverage in traditional and social media, which in turn generates more tourist traffic.45 0