Crafting Lasting Memories: An Exploration of Creating Authentic and Unforgettable Experiences in Peer-To-Peer Accommodations in the Asir Region (Saudi Arabia)

Abstract

Accommodation is a cornerstone of the tourism economy, and the rise of the sharing economy such as Airbnb has marked a significant evolution in lodging options. This shift towards Peer-to-Peer (P2P) platforms has redefined travelers' expectations, emphasizing the desire for authentic experiences and deeper connections with local cultures. This research focuses on the Asir region of Saudi Arabia and examines how the integration of local cultural elements into P2P accommodations can enrich guest experiences and meet current expectations. Through qualitative interviews with local craftsmen and a cultural content analysis, the study identifies n=83 distinct elements that embody the unique character of Asir. Leveraging the authenticity themes proposed by Coca-Stefaniak et al. (2017) and the framework for Memorable Tourism Experiences (MTEs) proposed by (Kim et al., 2012), this thesis develops targeted strategies in the form of an adapted framework to support design application. These strategies are designed to offer memorable, unique, and culturally immersive accommodations, catering to the increasing demand for authentic travel experiences and promoting the growth of tourism in the region.