Brand equity in cause-related marketing: How does it influence consumer decision-making? An experiment in cause-related marketing

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dc.contributor.advisorDr Marilyn Giroux
dc.contributor.authorASRAR SAEED ALZHRANY
dc.date2019
dc.date.accessioned2022-05-19T17:31:09Z
dc.date.available2022-05-19T17:31:09Z
dc.degree.departmentMarketing
dc.identifier.other41149
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/16171
dc.publisherSaudi Digital Library
dc.titleBrand equity in cause-related marketing: How does it influence consumer decision-making? An experiment in cause-related marketing
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - New Zealand

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