Understanding brand story conceptualisations: brand practitioner perspectives

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dc.contributor.advisorDr Kaleel Rahman
dc.contributor.authorMOHAMMED ABDULWAHAB MAHMOUD FAKIHA
dc.date2018
dc.date.accessioned2022-05-19T13:49:24Z
dc.date.available2022-05-19T13:49:24Z
dc.degree.departmentMarketing
dc.identifier.other38441
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/11951
dc.publisherSaudi Digital Library
dc.titleUnderstanding brand story conceptualisations: brand practitioner perspectives
dc.typeThesis
sdl.thesis.levelDoctoral
sdl.thesis.sourceSACM - Australia

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