AN INVESTIGATION OF THE EFFECTS OF MOOD, TYPE AND LEVEL OF INVOLVEMENT CHARACTERIZING CONSUMER PRODUCTS AND MESSAGE FRAMING ON ADVERTISING EFFECTIVENESS.

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dc.contributor.authorFAHAD ABRAHIM JARBOA
dc.date1996
dc.date.accessioned2022-06-02T14:28:21Z
dc.date.available2022-06-02T14:28:21Z
dc.degree.departmentD.B.A.
dc.identifier.other1917
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/63475
dc.language.isoen_US
dc.publisherSaudi Digital Library
dc.titleAN INVESTIGATION OF THE EFFECTS OF MOOD, TYPE AND LEVEL OF INVOLVEMENT CHARACTERIZING CONSUMER PRODUCTS AND MESSAGE FRAMING ON ADVERTISING EFFECTIVENESS.
dc.typeThesis
sdl.thesis.levelDoctoral
sdl.thesis.sourceSACM - United States of America

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