From MTV to MVR: The Role of Personalized User Experiences and Interaction Design in Interactive Virtual Reality Music Videos

Abstract

Music videos have a long history and have shaped popular culture. With the evolution of technology, music videos are also being transformed by virtual and augmented realities, and interactive audiovisual experiences. Interactive music videos have the potential to revolutionize the music and film industries by providing new ways for artists to interact with their audiences. In this paper, I apply a user-centered design methodology to investigate the topic of interactive music videos as a virtual reality (VR) experience, and to create a four-minute interactive music video experience that seeks to understand the significance of personalized experiences, user agency, and interactivity in this context. The project consists of various elements that can help alter the music videos experience in real-time as the user is venturing on the main guided experience of the video. One of the aims of this project is to get the user to experience the same music video in a different way each time, thus motivating users to go back to the experience again and experience it in an innovative way through each iterative experience.