Investigating IoT Adoption in the Face of Organizational Culture and Uncertainty Challenges: The Mediating Role of Information Behaviors on Communication Quality

Abstract

Abstract Investigating IoT Adoption in the Face of Organizational Culture and Uncertainty Challenges: The Mediating Role of Information Behaviors on Communication Quality By Ahmad Ali Alasmari Claremont Graduate University: 2025 The successful integration of Internet of Things (IoT) technologies in higher education institutions necessitates agile service deployment, transparent communication, and cultural congruence. Guided by Social Cognitive Theory (SCT) and Diffusion of Innovation (DOI) frameworks, this mixed-methods study examines the interconnections between High Uncertainty Avoidance, Organizational Culture, Information Availability, Information-Seeking Behavior, and IoT Service Agility and their collective impact on Communication Quality at the University of Tabuk in Saudi Arabia. Employing a sequential explanatory design, quantitative data from 373 survey respondents was augmented by qualitative insights from seven in-depth interviews with faculty, administrative staff, and IT management. Findings demonstrate that high uncertainty avoidance significantly diminishes IoT agility and adversely affects communication quality, while a supportive organizational culture enhances communication effectiveness. The relationships among cultural characteristics, IoT agility, and communication quality are mediated by proactive information behaviors, specifically information seeking and availability. The study provides practical strategies to overcome cultural and uncertainty-related barriers, including enhancing information transparency, implementing structured training programs, and fostering proactive leadership engagement. These insights offer valuable guidance for Saudi Arabian higher education institutions and similar contexts aiming to optimize IoT technology adoption.