Building Trust in Social Commerce Businesses: A Study of the Perceptions of Female Consumers in Saudi Arabia
| dc.contributor.author | مرام فهد عبدالله ادريس | |
| dc.date | 2017 | |
| dc.date.accessioned | 2022-05-18T13:54:28Z | |
| dc.date.available | 2022-05-18T13:54:28Z | |
| dc.degree.department | كلية الخدمة الأجتماعية | |
| dc.degree.grantor | Princess Nourah Bint Abdul Rahman University | |
| dc.description.abstract | During the last decade, online shopping has rapidly evolved from traditional electronic commerce websites to social commerce, which incorporates social media features (Stephen and Toubia 2010; Chen and Shen 2015; Zhang and Benyoucef 2016). In particular, the number of online consumers has increased. Despite the studies conducted within the field of social commerce (Eid 2011; Makki and Chang 2014; Alharethi 2016), there is a lack of understanding of women’s perceptions of trust in Saudi Arabia | |
| dc.identifier.other | 20 | |
| dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/5052 | |
| dc.language.iso | en | |
| dc.publisher | Saudi Digital Library | |
| dc.thesis.level | Master | |
| dc.thesis.source | Princess Nourah Bint Abdul Rahman University | |
| dc.title | Building Trust in Social Commerce Businesses: A Study of the Perceptions of Female Consumers in Saudi Arabia | |
| dc.type | Thesis |