Effects of Personality on the Perceived Helpfulness of Online Reviews
| dc.contributor.advisor | Nerur, Sridhar | |
| dc.contributor.author | Alshamrani, Amal | |
| dc.date.accessioned | 2023-08-15T14:01:27Z | |
| dc.date.available | 2023-08-15T14:01:27Z | |
| dc.date.issued | 2023-08-01 | |
| dc.description.abstract | With the rapid growth of online shopping, the ability of consumers to publish their reviews has created electronic communities that provide a primary source of information and a rich text for analysis. The purpose of this dissertation is to examine the relationship between customers’ personality traits and the perceived helpfulness of online reviews. In the first essay, I explore the effect of product type, search versus experience products, on the relationship between personality and review helpfulness. In the second essay, I examine the effects of personality similarity between writers and readers of online reviews on its perceived helpfulness. | |
| dc.format.extent | 107 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14154/68890 | |
| dc.language.iso | en_US | |
| dc.subject | Online Reviews | |
| dc.subject | Personality | |
| dc.title | Effects of Personality on the Perceived Helpfulness of Online Reviews | |
| dc.type | Thesis | |
| sdl.degree.department | Department of Information Systems & Operations Management | |
| sdl.degree.discipline | Information Systems | |
| sdl.degree.grantor | University of Texas at Arlington | |
| sdl.degree.name | Doctor of Philosophy in Business Administration |