Consumers’ Perception and Causes’ Attributes Influencing Consumers’ Participation Willingness in Cause-Related Marketing Campaigns: Empirical Evidence from Saudi Arabia
| dc.contributor.advisor | Associate Professor Fredy-Roberto Valenzuela | |
| dc.contributor.author | SAGER SAED S ALHARTHI | |
| dc.date | 2015 | |
| dc.date.accessioned | 2022-05-19T13:36:46Z | |
| dc.date.available | 2022-05-19T13:36:46Z | |
| dc.degree.department | BUSINESS AND MANAGEMENT | |
| dc.identifier.other | 35917 | |
| dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/11815 | |
| dc.publisher | Saudi Digital Library | |
| dc.title | Consumers’ Perception and Causes’ Attributes Influencing Consumers’ Participation Willingness in Cause-Related Marketing Campaigns: Empirical Evidence from Saudi Arabia | |
| dc.type | Thesis | |
| sdl.thesis.level | Doctoral | |
| sdl.thesis.source | SACM - Australia |