How do consumers respond to promotion when information overload exists: An Elaboration Likelihood Model perspective?
| dc.contributor.advisor | zhang yan hui | |
| dc.contributor.author | AMER HAYAZI MOHAMMED ALBARIQI | |
| dc.date | 2019 | |
| dc.date.accessioned | 2022-05-19T15:44:58Z | |
| dc.date.available | 2022-05-19T15:44:58Z | |
| dc.degree.department | corporat management | |
| dc.identifier.other | 38519 | |
| dc.identifier.uri | https://drepo.sdl.edu.sa/handle/20.500.14154/13685 | |
| dc.publisher | Saudi Digital Library | |
| dc.title | How do consumers respond to promotion when information overload exists: An Elaboration Likelihood Model perspective? | |
| dc.type | Thesis | |
| sdl.thesis.level | Master | |
| sdl.thesis.source | SACM - China |