USING A BEST-WORST SCALING CHOICE EXPERIMENT TO INVESTIGATE SPORT SPONSORSHIP’S IMPACT ON FANS’ PURCHASE INTENTIONS

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dc.contributor.advisorAssociate Professor Hume Winzar
dc.contributor.authorKHALED HAMAD ALMAIMAN
dc.date2015
dc.date.accessioned2022-05-19T13:12:15Z
dc.date.available2022-05-19T13:12:15Z
dc.degree.departmentMARKETING AND MANAGEMENT
dc.identifier.other29975
dc.identifier.urihttps://drepo.sdl.edu.sa/handle/20.500.14154/11474
dc.publisherSaudi Digital Library
dc.titleUSING A BEST-WORST SCALING CHOICE EXPERIMENT TO INVESTIGATE SPORT SPONSORSHIP’S IMPACT ON FANS’ PURCHASE INTENTIONS
dc.typeThesis
sdl.thesis.levelMaster
sdl.thesis.sourceSACM - Australia

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