The Interaction Between The Textual And The Visual In Magazine Advertising Luxury Products And Entertainment
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Date
2016
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Saudi Digital Library
Abstract
This proposal aims to study the interaction between the textual and the visual in magazines that advertise luxury products and entertainment through using Al Shabab’s (2008) “interpretive stretch” theory in interpretation. It suggests that every text has interpretive utterances that give the text a certain meaning in an individual’s opinion. This study uses ten English magazine advertisements, specialized in advertising luxury products and entertainment. They are analyzed functionally through us