Impact of Technology Adoption on the Success of E-Commerce Technologies in Small and Medium Enterprises

Abstract

The primary task of this research is to investigate the relationship between the adoption of technology and the success of e-commerce technologies in Small and Medium Enterprises (SMEs). The study examines how specific technologies affect the overall performance and profitability of the kingdom of Saudi Arabia’s (KSA) SMEs. To study the connection between these variables, it is essential to consider e-commerce trends among modern SME businesses. E-commerce technologies become more and more evolving and relevant in different business operations, bringing benefits and convenience to all stakeholders involved. Although e-commerce is developing at a higher speed in the KSA country context compared to other countries, there is still scepticism in existing studies and substantial issues to its full adoption were discussed. Therefore, the aim of this research is therefore of paramount task to reveal the positive effect of e-commerce technology and encourage SMEs to incorporate technology adoption into their business plans. For this, the research uses a mix of qualitative and quantitative methods of analysis, namely, a questionnaire, with a positivist interpretation of the collected data. To analyse the data accurately, the study adopts a Descriptive Statistics approach in SPSS platform. All the participants who are involved in the research is subjected and treated ethically following the University of Newcastle ethical guidelines (Protocol Number: H-2022-0290). The main limiting factors for the adoption of e-commerce technologies in the KSA have to do with the perception of e-commerce amongst the SMEs managers. Business Organisations are eager to use new technologies, realising their benefits for their continuous improvement of practices. E-commerce, on the other hand, is blurry in the minds of SMEs practitioners of the KSA, which makes them distrustful, and hence resistant to the adoption of new technologies that impact in developing e-commerce strategies.