The Impact of Media Specialists' Credibility on Interaction and Trust of the Saudi Public: A Study on Saudi Users of the 𝕏 Platform
| dc.contributor.advisor | Song, Baobao | |
| dc.contributor.author | Alshareef, Maha | |
| dc.date.accessioned | 2025-05-05T06:18:53Z | |
| dc.date.issued | 2025 | |
| dc.description | This study explores how the perceived credibility of media specialists on the 𝕏 platform influences the Saudi public’s interaction and trust. Using Source Credibility Theory, the research examines how users respond to experts based on their perceived expertise, trustworthiness, and attractiveness. A survey was conducted among Saudi 𝕏 users to measure how these credibility factors affect audience engagement, trust, and perceived knowledge. | |
| dc.description.abstract | This study investigates the influence of media specialists on the 𝕏 platform regarding public knowledge and engagement in Saudi Arabia, focusing on credibility, trust, and audience interaction. A survey of 314 Saudi users revealed that perceived credibility significantly drives content consumption and engagement. Additionally, frequent interaction with and reliance on media specialists for information was associated with higher knowledge acquisition. The study underscores the importance of strategic content creation, audience engagement, and analytics while addressing challenges such as misinformation. By implementing trust-building strategies, media specialists can help foster well-informed digital communities. This research extends the concept of credibility theory to social media and offers practical insights; however, limitations include reliance on self-reported data and a focus exclusively on Saudi 𝕏 users, which may restrict broader applicability. | |
| dc.format.extent | 132 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14154/75314 | |
| dc.language.iso | en_US | |
| dc.publisher | Virginia Commonwealth University | |
| dc.subject | media specialists | |
| dc.subject | credibility | |
| dc.subject | trust | |
| dc.subject | audience interaction | |
| dc.subject | Saudi Arabia | |
| dc.subject | X platform | |
| dc.subject | source credibility | |
| dc.title | The Impact of Media Specialists' Credibility on Interaction and Trust of the Saudi Public: A Study on Saudi Users of the 𝕏 Platform | |
| dc.type | Thesis | |
| sdl.degree.department | Media, Art, and Text Program | |
| sdl.degree.discipline | Source Credibility and Digital Interaction | |
| sdl.degree.grantor | Virginia Commonwealth University | |
| sdl.degree.name | Doctor of Philosophy |