Determinants of Saudi Students’ Continuance Intention to Use MOOCs: Integrating Personal Innovativeness in Information Technology (PIIT) Theory and Technology Acceptance Model

Abstract

This study aims to determine the Saudi students' intention to use Massive Open Online Courses (MOOCs). The study will integrate the Personal Innovativeness in Information Technology (PIIT) Theory and Technology Acceptance Model to determine the factors. A review of the literature was conducted, and it was found that there is insufficient research into the factors which influence the Saudi students' intention to use MOOCs. A research framework has been proposed comprising of PIIT theory and Technology Acceptance Model, which can address the aim of this research. Furthermore, questionnaire items have identified which can measure the Saudi students' intention to use MOOS. A quantitative survey of Saudi students studying in Australia was conducted. A large majority of Saudi students (about 65 to 80%) in Australian universities perceived high level of usefulness and ease of use for MOOCs. Therefore, they expressed the desire to continue using it in future. Some of them were willing to be the first to try out new information technologies. There was some hesitation (30% of students) in being the first to try and even to try out new information technologies. The mean response for all scales trended towards agreement to the statements. Hence, it can be concluded that the general attitude was favourable towards using MOOCs for learning a large variety of courses and subjects they were learning. All the four hypotheses were verified using correlation coefficients. Thus, both PU and PEOU positively influenced intention to continue using MOOCs in future too. Also, both PU and PEOU were positively related with PIIT. Thus the research model was validated.