An Exploratory Study of Social Media Based Business among Saudi Female Entrepreneurs

Abstract

This research is An Exploratory Study of Social Media Based Business (SMBB) among Saudi Female Entrepreneurs. The purpose of this study is to explore the experience of Saudi female entrepreneurs with SMBBs in the food sector in order to identify this group’s preferred social media platform for starting a food business. Additionally, the researcher explores influences that affect Saudi female entrepreneurs’ decisions to use social media platforms to start a food business, and their selections of