EXPLORING THE REALITY OF MEDIA RELATIONS IN GOVERNMENTAL ORGANIZATIONS IN SAUDI ARABIA
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Media relations in Saudi governmental organizations play an important role in transmitting news and messages of organizations to the publics. Although the field of media relations in Saudi Arabia is important, there is a lack of scientific studies in this area. Therefore, this dissertation studied the reality of media relations in Saudi governmental organizations. The goal of this study was to understand the strengths, weaknesses, and opportunities that could positively impact the development of media relations in Saudi governmental organizations. This dissertation used a quantitative research method through the use of a Qualtrics survey in order to ask Saudi government organizations' employees about the importance of employing qualified media competencies and the role that media relations' plans in spreading the organizations news and information in a professional manner. This dissertation focused on employees who work in the field of public and media relations in Saudi governmental organizations (N = 280) and their perceptions about media competencies and media relations plans. This study revealed several significant results, such as the importance of employing media competencies and work according to media relations plans. It is expected that this study will shed light on aspects that could develop media relations in Saudi Arabia.