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Setting and Achieving Sustainable Environmental Goals in Ghadah Alsaeedi's Fashion and Cosmetic Business: A Case Study in Saudi Arabia
(SRH University of Applied Sciences Berlin, 2024) Alsaeedi, Ghadah; Hessal, Franz
Abstract: This study by Ghadah Alsaeedi focuses on sustainable practices in the fashion and cosmetics industries, focusing on Saudi Arabia. Findings indicate that sustainable business practices are practical in Saudi Arabia even against challenges such as complex logistics and low purchaser awareness. Thus, the paper emphasizes that such a sustainable drive can only be possible through continuous innovation and community participation. As much as it is an intelligent economic strategy, the commitment represented in the word 'sustainability' indicates a vision for the future that is ethical, environmental, and social. This research displays how sustainable practices may navigate complex industrial systems and impact future moral and responsible ones - all of which have revolutionary implications, making this an essential inquiry into the potential of sustainable practice. Aside from the valuable perspectives on the unique challenges and triumphs that mark Ghadah Alsaeedi's businesses, the study would also contribute to the discourse on sustainable business methodologies in the fashion and cosmetics industries, most especially taking into consideration the unique cultural and economic milieu of Saudi Arabia
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