SACM - United States of America
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9668
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Item Restricted Bridging Tradition And Modernity: People’s Perceptions of Social Media's Impact on Realizing Saudi Arabia’s Vision 2030(Ohio University, 2025-05) Alharethi, Mesfer; Khan, LaeeqThis research investigates how nation branding and social media influence public perceptions and travel intentions regarding Saudi Arabia, particularly in the context of Vision 2030. The study evaluates the impact of platforms such as TikTok on emotional engagement and travel motivations by analyzing the interplay between push and pull factors. A descriptive, cross-sectional correlational approach was employed, gathering data through an online survey of 426 Saudi nationals aged 18 and above who regularly engage with social media. Inferential statistics reveal that nation branding as measured by knowledge of Vision 2030 significantly correlates with increased knowledge of tourism opportunities (r = .519, p < .001) and travel intentions (r = .259, p < .001). Emotional appeal was also a critical factor, as respondents who followed TikTok influencers creating Saudi tourism content exhibited significantly higher emotional perceptions (t = 5.20, p < .001). In addition, a strong correlation was found between push factors (r = .507, p < .001), pull factors (r = .463, p < .001), and the likelihood of considering Saudi Arabia as a tourist destination. The results highlight how incorporating social media into nation branding efforts can drive significant change. By offering empirical data on the influence of TikTok, this research contributes to academic discourse while delivering actionable recommendations to support the tourism goals of Vision 2030.26 0Item Restricted CONTEXTUALIZING TIKTOK CONTROVERSIES: CRITICAL DISCOURSE ANALYSIS OF PLATFORM PRIVACY DEBATES(University of Central Florida, 2024) Alharazi, Bshaer; Salter, AnastasiaThis study focuses on online news coverage of TikTok's privacy policies to uncover accusations related to security threats between October 2020 and May 2023. Using critical discourse analysis, the research compares TikTok's discourse with other platforms like Facebook and YouTube, highlighting the role of governments, tech companies, and users in shaping this discourse. Furthermore, it demonstrates how cultural and political factors influence privacy discussions, particularly regarding the controversies, discussions, and accusations between the United States and China. AI tool ChatGPT analyzes the discourse by focusing on the news texts' most prominent topics and keywords. The goal is to identify key themes for each highlighted keyword to answer the following questions: (1) How does TikTok's privacy policy construct notions of privacy and security? (2) How do shareholders discuss potential risks in TikTok’s privacy policies? (3) What are the risks of privacy violations and TikTok's global implications? This research asserts that when analyzed alongside the privacy policy discourses of other major social media platforms, TikTok's privacy policies reveal significant implications for cybersecurity, particularly in the context of informed consent. The findings highlight the interplay of cultural, political, and economic factors, emphasizing the urgent need for continuous monitoring and accountability in digital privacy-seeking risk assessment and minimizing.53 0Item Restricted The Role of Social Media Use Among Young Adults as it Relates to Fruits and Vegetables Intake and a Content Analysis of Fruits and Vegetables Videos on YouTube and TikTok(Saudi Digital Library, 2023-03-30) Nakshbandi, Sarah; Coccia, CatherineYoung adults have low fruits and vegetables intake, high use of social media, including YouTube and TikTok, and rely on social media to obtain nutrition information, which may affect food intake. This study examined the quality and reliability of fruits and vegetables videos on YouTube and TikTok using content analysis. A cross-sectional survey was also administered to young adults to examine the association between Social Cognitive Theory (SCT) constructs, including nutrition knowledge, social support, outcome expectation, reciprocal determinism, self-efficacy, and social media use on fruits and vegetables intake. Gender differences were also examined. The study analyzed 50 popular videos from YouTube and TikTok. Half of the YouTube videos were of good quality and reliability. Nearly half of TikTok videos were of moderate quality and poor reliability. Nutrition knowledge videos had the highest quality and reliability scores, 5 and 4, respectively. Online health organizations had minimal participation on YouTube. On TikTok, there were no nutrition knowledge videos, no videos from health organizations, and limited videos created by healthcare professionals. The study also included surveys with 275 young adults aged (18-30). Survey findings showed that higher reciprocal determinism, outcome expectations, and social support were correlated with higher self-efficacy to eat more fruits and vegetables (beta=.134, p=.052), (beta=.134, p=.022), and (beta=.421, p=<.001), respectively. Higher social media use was found to have an inverse relationship with self-efficacy to eat fruits and vegetables (beta=-.140, p=.010). Higher nutrition knowledge, self-efficacy, and social support were correlated with a higher daily intake of fruits and vegetables (beta=.149, p=.017), (beta=.269, p=<.001), and (beta=.287, p=.001), respectively. However, higher social media use was not correlated with a higher daily intake of fruits and vegetables (beta=.089, p=.157). There were no gender differences in social media use, self-efficacy, or total fruits and vegetables intake. Young adults' self-efficacy to consume fruits and vegetables may be negatively impacted by exposure to low-quality food content, like what was found on TikTok. These results may also indicate that social media use could be a useful nutrition education tool. Improved SCT constructs may assist young adults in enhancing their daily fruits and vegetables intake and self-efficacy. Further research is needed.24 0