SACM - United States of America
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9668
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Item Restricted Bridging Tradition And Modernity: People’s Perceptions of Social Media's Impact on Realizing Saudi Arabia’s Vision 2030(Ohio University, 2025-05) Alharethi, Mesfer; Khan, LaeeqThis research investigates how nation branding and social media influence public perceptions and travel intentions regarding Saudi Arabia, particularly in the context of Vision 2030. The study evaluates the impact of platforms such as TikTok on emotional engagement and travel motivations by analyzing the interplay between push and pull factors. A descriptive, cross-sectional correlational approach was employed, gathering data through an online survey of 426 Saudi nationals aged 18 and above who regularly engage with social media. Inferential statistics reveal that nation branding as measured by knowledge of Vision 2030 significantly correlates with increased knowledge of tourism opportunities (r = .519, p < .001) and travel intentions (r = .259, p < .001). Emotional appeal was also a critical factor, as respondents who followed TikTok influencers creating Saudi tourism content exhibited significantly higher emotional perceptions (t = 5.20, p < .001). In addition, a strong correlation was found between push factors (r = .507, p < .001), pull factors (r = .463, p < .001), and the likelihood of considering Saudi Arabia as a tourist destination. The results highlight how incorporating social media into nation branding efforts can drive significant change. By offering empirical data on the influence of TikTok, this research contributes to academic discourse while delivering actionable recommendations to support the tourism goals of Vision 2030.26 0Item Restricted Resonance in Dissonance: Noise and the Aesthetics of Auditory Abstraction(Pratt Institute, 2024-06-29) Basowad, Mariam Ali S; Liebergesell, Alex; Echeverria, Maria Gracia“Dissonance,” “discordance,” and “cacophony” are among the countless negative connotations associated with noise in the fields of communication, musicology, and sound studies. In these contexts, noise is often perceived as an “interference” that needs to be mitigated and controlled. Similar biases exist in communications design, influenced partly by a historical preference for clarity, order, and coherence, coupled with the belief that noise diverges from conventional design principles. However, in this thesis, noise is presented as an event, a flux, a multisensory entity, and, most importantly, a form of emancipation from established artistic norms. This thesis aims to explore the vital role of abstract sonic noise in communication, considering how to craft more resonant and immersive experiences and unlock new possibilities for creativity and expression. To achieve this objective, the thesis surveys sound, philosophy, and communication studies, drawing upon the insights of esteemed philosophers and composers, including Jacques Attali, Salomé Voegelin, and Luigi Russolo. Additionally, it investigates historical and contemporary practices of incorporating noise in creative fields, such as music and audiovisual art. Through a synthesis of theoretical and practical experimentation, this thesis demonstrates the effectiveness of noise as a communicative and resonant medium.23 0