SACM - United States of America
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9668
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Item Restricted Bridging Tradition And Modernity: People’s Perceptions of Social Media's Impact on Realizing Saudi Arabia’s Vision 2030(Ohio University, 2025-05) Alharethi, Mesfer; Khan, LaeeqThis research investigates how nation branding and social media influence public perceptions and travel intentions regarding Saudi Arabia, particularly in the context of Vision 2030. The study evaluates the impact of platforms such as TikTok on emotional engagement and travel motivations by analyzing the interplay between push and pull factors. A descriptive, cross-sectional correlational approach was employed, gathering data through an online survey of 426 Saudi nationals aged 18 and above who regularly engage with social media. Inferential statistics reveal that nation branding as measured by knowledge of Vision 2030 significantly correlates with increased knowledge of tourism opportunities (r = .519, p < .001) and travel intentions (r = .259, p < .001). Emotional appeal was also a critical factor, as respondents who followed TikTok influencers creating Saudi tourism content exhibited significantly higher emotional perceptions (t = 5.20, p < .001). In addition, a strong correlation was found between push factors (r = .507, p < .001), pull factors (r = .463, p < .001), and the likelihood of considering Saudi Arabia as a tourist destination. The results highlight how incorporating social media into nation branding efforts can drive significant change. By offering empirical data on the influence of TikTok, this research contributes to academic discourse while delivering actionable recommendations to support the tourism goals of Vision 2030.29 0Item Restricted THE MOTIVATIONS OF AMERICAN PUBLIC ATTENTION TO THE MEDIA COVERAGE OF THE RUSSIAN-UKRAINIAN WAR(University of Missouri-Columbia, 2024-07) Alamer, Yousef Fouad; Houston, BrianThe Russian-Ukraine war presents a significant event to understand the American public's attention to international crises that the US is not directly involved in them. Drawing on Use and Gratification Theory as a theoretical framework, I conducted a survey combined with an experimental condition to explore several internal and external motivations that influenced American public attention to the media coverage of the ongoing conflict between Russia and Ukraine. Data collected in an online survey of 453 college students revealed a positive direct influence of social interaction, political interest, and worry on their media consumption related to that war. In addition, partisanship and identification with Russia showed a negative influence on the attention given to the war news in Ukraine. However, personal connection, view on Russia, beliefs about democracy in Ukraine, and identification with Ukraine showed no relationship with media use related to the war. About the differences in the condition between the peer concern message and the peer non-concern message, participants who received the peer concern message about the implications of the Russian-Ukrainian war reported a higher level of worry and a desire for social interaction linked to the war. The analysis reveals that peer concern-inducing message influence the worry and social interaction associated with the implications of the Russian-Ukrainian war. However, this is not the case with their need to consume more media related to the war. Overall, this dissertation contributes to our understanding of the motivations behind media consumption during the Russo-Ukrainian war. Finally, we discuss some implications of our findings, the limitations of this research, and directions for future research.24 0Item Restricted Women's Rights in Saudi Arabia: A Conflict of Laws, Custom and Policy Reforms(Saudi Digital Library, 2023-10-25) Barnawi, Samiyah; Batlan, Felice; Walters, AdrianIn the contexts of Saudi Vision 2030 introduced in 2016 as well as moderate Islamic policy reforms introduced in 2017, issues of women empowerment through education and employment occurred in various domains, including health, sport, law, media, economics, politics, and oil and gas sectors, to name just a few. In this climate, there are still no studies that engage with how Saudi women’s rights have been understood, advocated, enacted, contested, justified and even protected from being challenged. This nascent study frames and examines the intersectionality between Saudi women’s rights, Islamic law and customary law in the context of those recent policy reforms. It explores the following research questions: (a) how Saudi women’s rights are defined, practiced and justified in the context of moderate Islamic policy reforms?, (b) what do the stories of Saudi women reveal about their lived experiences in the context of moderate Islamic reforms?, (c) what challenges do Saudi women encounter related to their rights?, (d) what strategies do Saudi women use to negotiate emerging challenges?, and (f) how do the findings of this study help improve women’s law in Saudi Arabia today? The data of this phenomenological qualitative study emerge from two sources: autobiographical narratives and semi-structured interviews with 15 Saudi females with different social-economic backgrounds (married, singles and/or college female students). The findings revealed that although recent policy reforms enabled some women to have access to different educational and employment opportunities, there were still some women struggling to fully benefit from these reforms. This is due to the fact that the boundaries among (i) customary law/practices (ii) Saudi women’s rights, and (iii) social and policy reforms for women’s rights are still not clearly set. The study highlights its contributions to the scholarship of women’s rights in the Arab and Muslim communities. It also proposes a conceptual framework, grounded in Islamic legal theory, for understand women’s rights and its complexities.54 0