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Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667

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Author: search.filters.author.Abaalola, HaifaSubject: search.filters.subject.Tourism

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    THE IMPACT OF SOCIAL MEDIA ON TOURIST BEHAVIOR AND DESTINATION CHOICE: A FOCUS ON MILLENNIALS FROM SAUDI ARABIA
    (Saudi Digital Library, 2023-11-30) Abaalola, Haifa; Velonaki, Argyro
    This study delves into the transformative impact of social media on the tourism industry, specifically focusing on its influence on Saudi Arabian millennials, a pivotal cohort shaping contemporary travel trends. As Saudi Arabia emerges as a burgeoning tourist destination, understanding the intricate ways in which millennials utilize social media to shape their travel decisions becomes imperative.
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