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Author: search.filters.author.Alreshwde, BanderSubject: search.filters.subject.Saudi media

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    Explore The Perspective of the Public Institution Toward Their Collaboration with the Social Media Celebrities
    (Saudi Digital Library, 2023-08-10) Alreshwde, Bander; Patel, Susmi
    The research’s central idea has been to explore and analyse the views and decisions of public authorities regarding their cooperative working with social-media influencers or celebrities. Methodology: The research integrated semi-structured interviews with 6 editors-in-chief and directors from Saudi media agencies. Thematic analysis was rigorously performed to evaluate the data findings.
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