SACM - United Kingdom
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667
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Item Restricted Vision 2030 and Sports Policy in Saudi Arabia: Shaping National Development and Global Impact(Loughborough University, 2024-09) Turkistani, Saleh; Piggin, JoeThis study examines the evolution of Saudi Arabia’s sports policy under Saudi Vision 2030, focusing on three key areas: physical activity, sports infrastructure, and the hosting of sports mega-events (SMEs). The research aims to explore how these policies have developed to support economic diversification, enhance quality of life, and position Saudi Arabia as a global sports hub. Employing a qualitative approach, the study uses policy and documentary analysis guided by the Interpretative Policy Analysis (IPA) framework, along with concepts of soft power and nation-branding. The findings reveal that initiatives such as the Quality-of-Life programme (QOLP) and the Sports for All Federation (SFA) have effectively increased sports participation, particularly among women, while significant investments in sports infrastructure have facilitated community engagement and prepared the Kingdom to host major international events. Hosting SMEs, framed as part of Saudi Arabia's nation-branding strategy, is shown to contribute to economic growth and international recognition. This study highlights the interconnected nature of physical activity promotion, investment in sport infrastructure, and major event hosting, illustrating how sports policies are vital to achieving the objectives of Saudi Vision 2030. The research offers insights for policymakers, sports management professionals, and academics on the potential of sports as a tool for national development and global influence.8 0Item Restricted MEASURING THE IMPACT OF MEGA-EVENTS ON TOURISM AND ECONOMIC GROWTH IN SAUDI ARABIA(Leeds Beckett University, 0024-07-02) Alasseri, Reem; Cox, PerterThe Kingdom of Saudi Arabia (KSA) recently announced its intention to expand its tourism sector as part of its economic diversification plans; a deliberate attempt to mitigate reliance on the petroleum industry. The KSA seeks to leverage the potential of the growing and expanding global tourism industry. The KSA has stated its clear intention to fully pursue this diversification, through its Vision 2030 programme, investments in developing tourism infrastructure, and deliberate efforts to host significant sporting events (mega-events). This paper evaluates whether the KSA’s aggressive approach of pouring billions of dollars into mega events and infrastructure helps the country’s bid to become one of the most favored tourist destinations in the world. It compares current efforts and previous approaches towards economic diversification used by different countries in the recent past, both those that succeeded and those that failed. This deliberate, systematic review predicts the KSA’s success if it leverages its greatest assets – the enormous wealth and investment capital provided by the sovereign wealth fund, its unique geopolitical position, a unifying branding strategy, and its budding young population. In doing so, however, the KSA needs to consider the cultural impacts of its tourist expansion efforts.14 0