SACM - United Kingdom
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667
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Item Restricted New Venture Plan (Boulders)(Cardiff University, 2024) Hejazi, Tariq Ziad; Kaleka, AnnaThis report aims to deliver a strategy through which the new Boulders Foundation can be set up. This report covers key areas that must be completed to ensure the basic requirements to create a complete foundation that covers the objectives outlined in the initial brief. The report begins by covering the background of Boulders LTD and reviewing the key objectives of this report. Then the funding strategy, foundation structure, social prescribing, marketing strategy and risk assessment are reviewed in detail. The report ends by covering the key performance indicators and the measurable effects of the foundation. In the sections below this report will deliver in detail explanation, analysis and evaluation of each of the key points.15 0Item Restricted The Unconventional Pathways of Saudi Arabian Women Entrepreneurs in the Luxury Sector(University of Sussex, 2024) Alrashidi, Sarah; Jaser, ZahiraThis research delves into the transformative journey of Saudi Arabian women entrepreneurs in the luxury sector, propelled by Vision 2030. It critically examines their strategic maneuvers, successes, and challenges in navigating this dynamic market. Key areas of inquiry include the metamorphosis in the luxury sector for these women post Vision 2030, detailing specific changes and their impacts, as well as identifying the strategic blueprints and best practices that have driven their success. Furthermore, the study investigates the influence of policy changes on their operational environment, explores mechanisms for sustaining ventures during economic downturns, and examines how trust is built and maintained among discerning clients. Additionally, it aims to understand the unique challenges and achievements characterizing the journey of these women in the Saudi luxury sector. Through this comprehensive analysis, the research provides a critical understanding of the resilience and innovation exhibited by Saudi women in the luxury industry.17 0Item Restricted Exploring Saudi Arabia's Appeal for Foreign Direct Investm(University of Edinburgh, 2024-08-28) Gedair, Suliman; Liu, LingThis capstone project investigates the factors that make Saudi Arabia an appealing destination for Foreign Direct Investment (FDI) within the framework of Vision 2030. The research evaluates the Kingdom’s strategic location, abundant natural resources, favorable regulatory reforms, and sector-specific initiatives aimed at diversifying its economy beyond oil dependence. Through a comprehensive analysis of economic, infrastructural, and policy-based factors, the study highlights Saudi Arabia’s potential to attract and sustain global investments. By examining the incentives and structural advantages provided to foreign investors, this project offers insights into Saudi Arabia’s efforts to position itself as a competitive and sustainable player in the global market.19 0Item Restricted Strategic Insights: Mapping Growth Trajectories and Identifying Opportunities for HALA Ventures(University of Manchester, 2024-03-31) Almelad, Ahmed; Wharton, LeighBusiness Consultancy Project for HALA Ventures38 0Item Restricted ABJ-4904-0 Applied Business Projects 202223 / Business Planning Assignment(Bangor University, 2024-01-30) Alshurayhi, Hussain; الشريهي, حسين عبدالرحمن; Mather, CarlThe business presented in this paper is focused on tackling the issue of clothing waste in the UK. It is achieved by recycling used clothing and transforming it into new products, such as carpets and rugs manufactured locally in Scotland since the region has relatively few competitors. Then, products will be sold online. The approach will ensure a competitive advantage since competitors are either selling second-hand clothing or exporting them to other countries, thus creating more waste through transportation to other countries. Thus, the business will target Generation Z (12.7 million people), which is highly interested in sustainable operations and products through the website and social media. At the same time, the business will target older people for the used clothes supply through posters and local newspapers. Although the venture is capital-intensive due to the equipment and rent, it has a greater economic potential, hence earning 10% returns within the next five years.36 0Item Restricted Intangible Experiences Assignment(Bangor University, 2024-04-01) Alalloia, Yasser; Jones, EdwardMeeting the growing demand of tourists for memorable experiences is a primary goal and a serious challenge for Dubai (Dubai Tourism, 2021). The city has utilised social media in tourism marketing and management successfully. For instance, during the #BeMyGuest campaign on YouTube, featuring Bollywood superstar, Shah Rukh Khan, Dubai used a unique and highly personalised storytelling approach to marketing the city as a tourist destination brand (Dubai Tourism, 2021). While these efforts may be considered a successful shift of the city to the customer-oriented approach to tourism marketing and management, not all companies could harness the tremendous branding potential. One recent study shows that word of mouth remains the primary approach of small and medium hotels to advertise their business and attract more clients (Ahmad & Saber, 2015). Apparently, they rely on personal investments to keep their companies afloat. They cannot afford such risky ventures as social media campaigns (Ahmad & Saber, 2015). Thus, the unaffordability of social media marketing may become a serious barrier to successfully utilising social network sites for marketing purposes.40 0Item Restricted Using cultural colloquial terms to position a brand in the minds of local consumers- a case study of Almarai's L’usine's brand positioning for the product 'cheese puff', using the term "Tasbeera" as a slogan and recurring advertising message(University of Leicester, 2023-11-16) Almuhaimid, Mazen; Smith, DavidBrand positioning strategies and their advertisements have become pivotal to today's business, brand management, marketing and advertising. The various brand positioning concepts scattered among pieces of literature of all the aforementioned need to be combined, and this study does this through a case study. In particular, it examines the extent to which the use of a cultural colloquial term to position a brand in the minds of local consumers facilitates communication of the brand's position to an audience, as well as investigating how such a term is applied in advertisements. The research objectives are to investigate the use of the term 'Tasbeera' in L'usine brand advertisements; to highlight and unpack the L’usine brand positioning strategy; and to provide an example of a brand positioning strategy that utilises a cultural colloquial term. This study seeks to do this through the case study of Almarai's brand positioning for the L’usine product 'cheese puff', using the term ‘Tasbeera’ as a slogan and recurring advertising message. Semiotics analysis is employed as the main methodology. After analysing four Instagram advertising posts and two YouTube advertising videos, the researcher concludes that the use of the term Tasbeera facilitates communication of L’usine's brand position to a high extent. Tasbeera is utilised in L’usine brand advertisements to communicate brand messages related to the brand position. This is done first through a great existence and presence that have the identifying nature of the term Tasbeera in the advertisements; second, pre-known contextual situations, narratives or myths are employed to convey the whole meaning in batches of smaller aspects or meanings; and third, the product or brand is linguistically referred to as Tasbeera in the advertising messaging. This is important to understand the effect of the use of colloquial terms generally in advertising and, particularly, in brand positioning advertising.44 0Item Restricted An Examination of COVID-19's Role in Accelerating Digital Transformation in Saudi Arabia's Public and Private Sectors(Saudi Digital Library, 2023-11-01) Ismail, Saleh; Love, ColinThe COVID-19 pandemic has acted as a catalyst for digital transformation globally, and Saudi Arabia is no exception. This report examines the impact of the pandemic on accelerating digital transformation in Saudi Arabia’s public and private sectors, highlighting the pandemic’s role in reshaping the digital landscape of the country. The report explores various digital initiatives and programs launched by the Kingdom’s government in response to the pandemic, and the adoption of digital solutions by businesses and organizations in the private sector as well. These shifts in technology adoption illustrate the importance of digital transformation as a strategic priority for economic resilience and growth during periods of global economic disruption. With continued investments in digital infrastructure, organizations can build upon these digitalization efforts during the pandemic, enhancing efficiency and resilience in their operations for the long-term.32 0Item Restricted United Kingdom Infrastructure Bank Path Toward Clean Investments(Saudi Digital Library, 2023) Alkhalaf, Ayman; Orfanoudaki, AgniAccsys, a pioneering wood manufacturing company, has revolutionized the industry with its unique technology that transforms conventional wood into an ultra-resistant material, surpassing the performance of non-sustainable alternatives like aluminum and PVC. In 2020, Accsys achieved remarkable financial success, reporting revenue exceeding 100 million pounds and employing over 200 individuals in the UK (Financial Times, 2020). Furthermore, the company contributed significantly to environmental sustainability, reporting savings of nearly 70,000 tonnes of CO2e through the utilization of their advanced materials instead of traditional non-sustainable options (Accsys Technologies PLC, 2020). I am proposing a comprehensive plan aimed at replicating the success of Accsys and leveraging it to drive positive impacts on the UK economy and environment. The proposed plan is designed to enhance the UK's Gross Value Added (GVA), attract private sector investments into eco-friendly projects, and generate employment opportunities for the UK population. Additionally, the plan aligns with UKIB's commitment to a triple bottom line and adherence to its investment principles (UKIB, 2022). The multifaceted plan tackles several integrated challenges, including the current lack of private investments in natural capital, the need to evaluate the financial viability of natural capital investments, and the importance of fostering a conducive working environment to nurture and develop the talents within UKIB. One of the primary objectives of the plan is to stimulate economic growth by channeling investments into sustainable ventures that can replicate the success of companies like Accsys. By focusing on industries with the potential for significant environmental impact, the plan aims to address pressing issues such as climate change and resource depletion. This strategic approach aligns with Accsys's model of transforming traditional sectors into environmentally responsible and economically prosperous entities. Moreover, the plan places emphasis on mobilizing private sector investments into environmentally friendly projects. By collaborating with industries and businesses that share the vision of sustainable development, UKIB can play a pivotal role in promoting eco-friendly practices and technologies. This collaborative effort not only fosters innovation but also establishes the UK as a leader in sustainable business practices on a global scale. In tandem with economic growth and environmental sustainability, the plan is geared towards creating job opportunities for the UK population. By investing in sectors that prioritize sustainability, the plan aims to generate employment across various skill sets, contributing to a diverse and robust job market. This approach not only addresses economic concerns but also ensures that the benefits of sustainable development are distributed equitably. Furthermore, the plan underscores the importance of aligning with UKIB's triple bottom line, which encompasses economic, social, and environmental considerations. By integrating these elements into investment decisions, UKIB can not only achieve financial success but also contribute significantly to societal well-being and environmental conservation. To overcome the challenge of the lack of private investments in natural capital, the plan proposes strategic partnerships with private entities, offering incentives and creating a conducive regulatory environment. Additionally, implementing tools for evaluating the financial viability of natural capital investments will provide clarity and confidence to potential investors, facilitating increased participation in sustainable projects. Lastly, building a working environment that enables UKIB to maintain and develop its talents is essential for long-term success. The plan advocates for the establishment of training programs, mentorship initiatives, and a supportive workplace culture that fosters innovation and creativity within the organization. By nurturing a skilled and motivated workforce, UKIB can effectively address the complex challenges posed by sustainable development and natural capital investments. In conclusion, the proposed plan for UKIB draws inspiration from the success of Accsys and aims to create a blueprint for sustainable economic development. By strategically aligning with the triple bottom line, fostering private sector collaborations, and addressing critical challenges in natural capital investments, the plan endeavors to position UKIB as a catalyst for positive change in the UK's economic and environmental landscape.12 0Item Restricted Applied Business Projects(Saudi Digital Library, 2023-12-01) Alotaibi, Mohammed; Alotaibi, MohammedFinance, business, Management.25 0