SACM - United Kingdom
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667
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Item Restricted The impact of Power-distance on managerial communication style.(Newcastle University, 2024-12-02) albalawi, wejdan; Wang, YawThis study investigates the impact of Power Distance on managerial communication styles and its effects on employee engagement, job satisfaction, and leadership effectiveness in the United Kingdom and Saudi Arabia. Grounded in Hofstede’s Cultural Dimensions Theory, which defines Power Distance as ‘’the degree to which less powerful members accept unequal power distribution’’, this research explores the contrasting communication styles in high and low Power Distance cultures. Through qualitative, semi structured interviews with managers and employees from both countries, the study examines how hierarchical and participative communication practices influence organisational dynamics and employee perceptions of leadership. The findings reveal that Saudi managers tend to adopt top-down communication, reinforcing hierarchical structures, whereas UK managers are more likely to engage in participative, egalitarian communication, fostering employee autonomy. Notably, the study highlights the significant role of organisational culture and managerial personality, which can occasionally override national cultural norms. Additionally, it identifies a gradual shift towards more inclusive communication practices in Saudi workplaces, partly attributed to the adoption of performance-driven metrics like KPIs. These evolving practices suggest a growing alignment with global management trends that value adaptability and employee empowerment. This study contributes to the field by offering insights into how Power Distance, organisational culture, and individual leadership styles collectively shape effective communication and high-performing workplaces. Recommendations for future research include expanding the study to diverse cultural settings and adopting a mixed methods approach to enhance generalisability and track cultural shifts over time.3 0Item Restricted Exploring the Effectiveness of Integrated Marketing Communication Strategies in the Digital Age A study of consumer behaviour and attitudes(Saudi Digital Library, 2023-12-11) Ibraheim, Mohammed; Idowu, AyomikunEvery organisation needs marketing, and "marketing communications" was first considered a management duty. Public relations, direct marketing, sales promotion, and advertising comprise most marketing communication techniques. The most recent technological advancements allow the spreading of marketing and items further. They actively interact with customers on several channels, too. The continual expansion and advancements in digital media have rendered the original IMC framework idea partly or entirely irrelevant. Social media usage has expanded in the current marketing climate due to its heightened significance for overall brand identity, brand image, and corporate performance, operating organisations to include it in their marketing outreach channels. The purpose of this study was to analyse the evolution and expansion of the (IMC)concept, as well as how it changed the way marketing communications were carried out. The study additionally highlights the critical role of (ICM) and how it could have a significant impact on how customers behave. The research developed a theoretical framework that unites the existent conceptual framework of the IMC through a thorough examination of the literature. This paper's primary goal is to assess the theoretical review of IMC during the past few decades. This study intends to conduct a thorough analysis of worldwide scientific journals on integrated marketing communication research, considering both the themes, research subjects and research sites as well as the research methodologies employed. The major conclusions of this study, which analysed 20 scholarly literatures, were provided. The findings of the study serve as a launching for additional research and applications in the aspects of marketing mix in order to provide firm foundations for the brand both physically and electronically in the minds of customers.20 0Item Restricted Qualitative research to explore coping strategies, mental health and well-being following recovery from diagnosed COVID-19 in students living away from home.(Saudi Digital Library, 2023-11-14) Alzahrani, Faisal; Rance, JaynieUniversities are academic spaces and also function as arenas for personal growth and self- discovery. However, during the COVID-19 pandemic, university students living away from home suffered, and there is a lack of research depicting their long-term recovery process. Therefore, the current qualitative study explored the experiences of university students who contracted and recovered from COVID-19 while residing away from their families. In order to explore this, the research adopted a qualitative research design and conducted semi- structured interviews with ten participants. The data was coded and analyzed using thematic analyses. The data revealed four themes consisting of Communication, Adjustments, Spiritual Well-Being, and Mental Well-Being. The results show that Internet communication networks helped individuals feel less isolated by bridging physical distances. While making lifestyle changes to combat isolation and academic stress, spiritual and artistic pursuits offered mental comfort. Furthermore, the first shock of diagnosis elicited a range of emotional reactions, such as worry and dread, highlighting the significance of comprehending passive coping mechanisms. In contrast, recovery involved using proactive, constructive tactics. These revelations have implications for academic institutions, mental health professionals, decision- makers, and students, directing the creation of more efficient support systems for people dealing with health crises away from home22 0