SACM - United Kingdom
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667
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Item Restricted Understanding Tourists' perspective on culture and heritage tourism in Saudi Arabia: case study Diriyah(Bournemouth University, 2024-07-03) Alharbi, Hanan; Hande, TurkogluThis research examines tourists' experiences in Diriyah through the lens of the Experience Economy Model (EEM). Utilizing qualitative methods, particularly semi-structured interviews, the study explores tourists' motivations, and perspectives, and compares experiences between international and local visitors. The study validates the relevance of the EEM in the context of cultural and heritage tourism, particularly in Diriyah. It demonstrates that experiential elements—education, enjoyment, aesthetics, and escapism—significantly influence visitor satisfaction. The findings reveal that tourists are driven by various motivations, including cultural curiosity, social media influence, and the desire for social gatherings. Repeat visitors often seek the ambience and opportunities for social gatherings, while first-time visitors are drawn by curiosity. The study highlights the significant impact of aesthetic elements, such as lighting and heritage preservation, on enhancing tourists' experiences. These elements contribute to visitors' feelings of escapism, helping them break away from their daily routines. The insights provided are valuable for researchers and Saudi tourism professionals aiming to enhance tourist experiences and guide future research. This study enriches the existing body of knowledge by offering a detailed understanding of tourists' experiences in a previously understudied destination.41 0Item Restricted The Role of Aesthetics in Successful Logo Design.(Saudi Digital Library, 2022-12-24) Nasseraldin, Ahmed; Westland, Stephen; Lee, Soojin; Marsden, JamieLogos are important; they grab consumers’ attention, make a strong first impression, and are a valuable visual representation of a brand. The visual appearance of logos is therefore important in terms of how they are viewed by consumers and how they influence consumer perceptions of the brand that the logos represent. The central question that is explored in this thesis is what visual attributes of a logo contribute to the logo’s aesthetic appeal and the approach taken is one that analyses data derived from consumer responses. The work described is therefore a collection of consumer-driven studies that use interviews, focus groups and surveys; the latter may be described as psychophysical experiments. The experimental part of the thesis is structured into three experimental chapters that describe 7 studies. In Chapter III, a set of focus groups and interviews collected information from consumers about logo aesthetics and some related concepts such as familiarity. Chapter IV includes two experiments where participants were asked to scale various logos in terms of visual attributes. The data from these experiments allowed a factor analysis that derived four main visual factors: vibrancy, simplicity, sophistication and balance, in order of deceasing share of the variance. These four factors can be considered to form a 4-D aesthetic space for logos. Chapter V describes cross-cultural studies of logo preference using a Likert scale and particularly explored the role of colour and whether a logo was a simple icon or had text. It was found that logos without an icon, consisting only of text, were perceived as being less preferred than logos with an icon. It was also found logos that were coloured were more preferred than logos that were achromatic or multicoloured.15 0