SACM - United Kingdom
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667
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Item Restricted Anticipation of the Positive Effect of Changing Food Markting in Saudi Arabia(Bournemoith University, 2023-09-06) Harith, Wallaa; Hartwell, HeatherThe hospitality sector contributes significantly to the community health. The food environment in retailers, restaurants and coffee shops can shape individuals' eating habits. Thus, the Saudi Food and Drug Ministry considers transforming food environment in the country in order to boost health. Nevertheless, Saudi Arabia has a high number of noncommunicable diseases attributed mostly to less healthy eating habits. In actual fact, interventions in grocery retailer outlets, becomes a popular strategy to nudge healthier purchasing. Product placement, for instance, is one of the most popular forms of retail intervention used to stimulate consumers to make healthier decisions, thereby reducing the numbers of obesity and its complications as it has reached an epidemic stage in Saudi Arabia. This dissertation, therefore, analyses the association between product placement of food in retail outlets and dietary behaviour and purchasing of these products. This study applies a semi-structured interview approach in light of the lack of existing publications addressing the impact of product placement on people dietary habits and health outcomes specifically in my geographical location. The findings indicate that food environment in retail outlets significantly impacts consumers' choices. This study has found that the product placement technique positively promotes and increases healthy food consumption which subsequently boosts health; it also stimulates costumers to buy products deemed to be healthy. Several motivations, including the placing, price, appearance and promotion, may encourage consumers to buy the food product.28 0Item Restricted Exploring how Kingdom of Saudi Arabia domestic tourist’s travel intentions are influenced by Government promotional communication contents in social media platforms: The perspective of KSA students in UK HEI’s(Bournemouth University, 2023-07-17) Alanazi, Fayzh; Lavrushkina, NataliaThis study attempts to comprehend the influence of social media promotional communications from the Kingdom of Saudi Arabia (KSA) Government on the travel intentions of Saudi domestic tourists. Data was gathered to examine different types of communication content used in social media to promote domestic travel across different regions of Saudi Arabia through a survey given to 150 participants. The study also sought to determine the driving forces behind domestic travel, evaluate how the KSA Government's social media material on domestic travel was perceived, and offer suggestions for enhancing social media content strategies for promoting domestic tourism. The results showed that while about half of the participants were oblivious, a sizeable percentage of participants were aware of the KSA Government's promotion of domestic travel through social media. There were differing opinions on the success of the government's advertising material, with some strongly agreeing or agreeing while others disagreeing or disagreeing severely. The impact and use of written descriptions vs visual imagery in promoting domestic travel was another topic on which participants had varying opinions. A few of the study's drawbacks are its small sample size, constrained geographic reach, reliance on self-reported data, and absence of longitudinal analysis. The KSA government can use these findings to better target social media marketing activities, draw in domestic travellers, and take advantage of the various reasons and perceptions connected with domestic travel within Saudi Arabia.29 0Item Restricted Business Plan of Seen cafe(University of Surrey, 2024-02-28) Salamah, Smaher; Achterbergh, Leon vanExecutive Summary This business plan is about Seen café, it is a specialty café located in Brompton Road, London. The location was chosen due to the high traffic it has. Seen café is offering very high-quality specialty coffee for its customers. The target customers of this café are Gulf tourists and students in London. Seen café aims to be one of the most famous destinations in London for its specialty coffee. The opening times for Seen café will be Monday to Sunday from 11:00 to 22:00. The working hours will be divided among the full-time staff of the café. The late opening hours is made to be suitable for the preferences of the café’s target customers. Market and industry analysis to justify the target market and the café’s products are detailed by using secondary data. The marketing plan of Seen café is made to reach the target customers with considering their backgrounds and communication channels to be used to reach them. Also, the pricing strategies in the marketing plan are linked to the target customers and made with a comparison analysis of the competitors. The operational and human resources plan includes the café’s specific address and the standard operating procedures besides the specific instructions of how our product should be delivered to the customer with the turnaround time after the order. Additionally, inventory tracking and management strategies are also mentioned in our operational plan. The human resources plan includes the job descriptions and qualifications for each position in Seen café and the details of the recruitment process with the training plan. Also, Seen café is meant to be a sole proprietorship with a Chief Executive Officer who is at the same time the owner of this café, and a café manager. The organizational structure of Seen café is clarified in our management plan. Besides that, the external resources used are also explained in the management plan section. In the context of financial feasibility, our financial plan consists of a balance sheet, an income statement, and a cash flow statement. These sheets indicate an opening inventory of £400,00, £200,000 coming from the investors and a loan of £200,00 from the bank. Seen café is expected to generate £452,400 with a gross profit of £361,920 in the first year of operation and to have an expense of £180,793 with a net income of £181,127. Finally, the closing balance in the first year is expected to be £274,543.10 0Item Restricted IMPACT OF THE RISE IN HERITAGE TOURISM IN SAUDI ARABIA WITH SPECIFIC REFERENCE TO SUSTAINABILITY IN RELATION TO THE HERITAGE ITSELF AND ITS ENVIRONMENT(Saudi Digital Library, 2023-09-13) Alanazi, Nadiyah; Ryland, PhilipThis research has been focusing on how the heritage tourism might impact over the society of Saudi Arabia and its crowdfunding. This research's significance is to understand the ways heritage tourism in Saudi Arabia can be effectively achieved through different approaches, which will serve the prospect of strengthening the tourism sector and giving adherence to sustainability. The present study aims to develop The Kingdom of Saudi Arabia fosters the enhancement of national quality services as a part of its Vision 2030, which is founded on the government's will to create a successful nation, beginning with the valorisation of heritage tourism. The nationhood of local Arab principles is presently being strengthened via the valorisation of the Saudi, Arab, and Islamic legacy, which was created by an ancient civilization and is profoundly ingrained in the history of the nation. Domestic and foreign visitor spending supported a $66.17 billion total impact on Saudi Arabia's GDP in 2019, including indirect and induced effects. This amount amounted to $25.89 billion in direct contributions. 2019 saw 1.35 million jobs supported by Saudi Arabia's travel and tourism sector. The NTP, along with VRP involving 24 government agencies, was introduced to accomplish Vision 2030's aspirational development objectives. The country intends to protect heritage sites and the local ecology by improving tourist hospitality services. The government has put in place several programmes and backed numerous urban planning policies, programmes, and projects to enhance the tourism offering.23 0Item Restricted Examine the impact of employee turnover on managing operational efficiency customer service in hotels in Riyadh,Saudi Arabia(Saudi Digital Library, 2023) Alotaibi, Manal; Ladkin, AdeleEmployee turnover in the hospitality industry can have a significant impact on managing operational efficiency and customer service. In the hotel sector, employee turnover can cause a decrease in service quality and an increase in costs. Employee turnover in Riyadh is often caused by several factors, such as the availability of higher-paying jobs, unexpected job losses, and the high cost of living in the city. This research aims to discover the key factors that have both positive as well as negative effects on the turnover intention of employees in all types of hotels in Riyadh, Saudi Arabia, and to explore the influence that employee turnover has on operational efficiency as well as customer service of hotels. It was discovered that a variety of variables, including the accessibility of higher-paying employment, job security, possibilities for professional progression, language hurdles, and the cost of living in the area, might affect the turnover of employees in the hospitality business. The methodology chapter of this research provides a clear explanation of the sampling technique and data collection methods used to select the participants for the study. Some employees are not satisfied with the work culture as they find it to be negative, while others find it positive. If the Hotel of Riyadh makes strategies for their workers for a better workforce, their business will grow, and they will also see a profit.27 0