SACM - United Kingdom
Permanent URI for this collectionhttps://drepo.sdl.edu.sa/handle/20.500.14154/9667
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Item Restricted How social media influencers' expertise and transparency of sponsorship disclosures affect destination visit intentions(king's college london, 2022) Alkatheri, Alanoud Abduallah; Bernritter, StefanAbstract The use of influencer marketing has become increasingly prevalent among marketers and organizations in order to reach potential customers across a wide range of industries. This study aims to fill the gap of previous studies by investigating the effects of transparency in sponsorship disclosures and determining whether influencer expertise has a moderating effect on perceived trustworthiness and measuring the impact on destination visit intentions in the travel and tourism industry. This research uses a 2 (low transparency sponsorship disclosure vs. high transparency sponsorship disclosure) x 2 (low expertise vs. high expertise) in the form of an online experiment design conducted on social media users. This study applied a quantitative approach and a total of 227 participants completed an online questionnaire which was applied to test the framework for the study The analytical results show that high transparency has a significant effect on visit intention, however, it has a negative effect on the influencer’s perceived trustworthiness. Moreover, perceived trustworthiness from influencers significantly affects consumers’ visit intention. However, the results of the study show that there is no moderation effect for expertise in the relationship between transparency and perceived trustworthiness, nor mediation effect of perceived trustworthiness in the relationship between transparency and visit intention. This series of findings not only enrich the existing research on influencer marketing in the field of travel and tourism but also have meaningful practical implications for marketers, which they can use to boost the intention of visits and buying behavior among social media users.18 0Item Restricted Effects of Digital Nomadism on Sustainable Tourism Development in the Middle East(Bournemouth University, 2024) Helal, Bayan; Ilkhani Zadeh, ShivaThe emerging travel patterns in the Middle East by young professionals are indicative of a trend that could take root in the future of work and contribute immensely to tourism development. However, there is a dearth of studies, particularly quantitative, that show how the concept of digital nomadism contributes to sustainable tourism development. Considering the differences in contexts from studies conducted in countries that have pronounced social and cultural differences to that of the Middle East, there was a need for a study of this nature to fill this contextual and methodological gap. Against this backdrop, this study investigated the effects of digital nomadism on sustainable tourism development in the Middle East. This aim was achieved by examining the effect of digital nomads’ mobility patterns on sustainable tourism development in the Middle East, examining the effect of the economic contribution of digital nomadism on sustainable tourism development in the Middle East, and examining the effect of technological connectivity of digital nomads on sustainable tourism development in the Middle East. The study surveyed a sample of 103 respondents drawn from the Middle East selected purposively. Upon apply both descriptive and inferential analysis to the quantitative data, results suggest that digital nomads’ mobility pattern has a positive but non-significant effect on sustainable tourism development in the Middle East. Conversely, both economic contribution and technological connectivity of digital nomads are positive significant predictors of sustainable development of tourism in the region. This study has advance policy, practice, and theoretical implications that, if considered and implemented, would help the Middle East tourism sector benefit from the digital nomadism lifestyle.6 0Item Restricted Sustainable Tourism in AlUla, Saudi Arabia(Bournemouth University, 2024) Alqahtani, Maram; Ladkin, AdeleThe prime focus of this research work is to evaluate the potential of sustainable tourism initiatives as a part of their Vision 2030 plan in Alula, Saudi Arabia. AlUla region, which is home to the ancient Nabatean city of Hegra, is being planned to be developed as a cultural and historical tourism destination within the Kingdom. This project's prime focus also lies in the preservation of this region’s archaeological and natural heritage sites promoting their local traditions and cultural heritages.10 0Item Restricted Sustainable Practices in the Hotel Industry: A Case of the Saudi Arabia Mega Project(Leeds Beckett University, 2024-10-07) Alsudani, Ahmed; Orighomisan, JekhineThis study investigates the integration of sustainable practices in the hotel industry within Saudi Arabia’s mega projects, including NEOM, AlUla, Albalad Development Company, and The Red Sea Project, under the framework of Vision 2030. With sustainability gaining importance in the global tourism industry, this research explores how large-scale developments can serve as models for sustainable tourism, especially in developing countries. The theoretical framework draws on the Triple Bottom Line (TBL) to assess economic, environmental, and social impacts, Diffusion of Innovation (DOI) to analyze the adoption of new practices, and Ecotourism Theory to understand responsible travel in nature-focused projects. The methodology employs secondary data analysis, using peer-reviewed articles, industry reports, and government documents, allowing for a systematic review of existing practices without requiring primary data collection. Both qualitative and quantitative methods were utilized to assess the environmental, social, and economic effects of sustainable tourism practices. Key findings highlight the use of renewable energy, water conservation technologies, waste management systems, and sustainable construction techniques across various projects. The analysis also reveals how integrating local culture and providing community employment contribute to cultural and social sustainability. Despite challenges such as high initial costs and cultural resistance to change, the study concludes that Saudi Arabia’s hotel projects provide a successful model for balancing economic growth with environmental conservation, offering valuable insights for other regions aiming to implement sustainable tourism practices. These findings underscore the importance of adopting global best practices to drive responsible tourism development in large-scale projects. Keywords: sustainable tourism, Vision 2030, Saudi Arabia, hotel industry, NEOM, secondary data analysis, sustainable practices, Triple Bottom Line, diffusion of innovation, ecotourism, BDC Albalad Development Company10 0Item Restricted THE METAVERSE’S POTENTIAL TO REVITALISE HERITAGE TOURISM IN SAUDI ARABIA(Bournemouth University, 2024) Basri, Abdullah; Buhalis, DimitriosThis study aimed to assess the viability of the metaverse to revamp heritage tourism in Saudi Arabia. This aim was met through the fulfilment of five main objectives, including determining the impact of metaverse on heritage tourism in Saudi Arabia; evaluating its social and economic effects on heritage tourism and local communities; assessing its economic implications on tourism, revenue generation, and employment opportunities; identifying the main obstacles posed by metaverse tourism; and identifying the challenges and opportunities associated with metaverse tourism in a global context. A mixed-methods research methodology was adopted to synthesise in-depth evidence about the likelihood of metaverse revitalising heritage tourism in Saudi Arabia. Qualitative and quantitative data were collected and integrated from a sample of 57 participants, comprised of technology experts, heritage site managers, and tourists. Primary data was collected using semi structured interviews and structured questionnaires, and secondary data was obtained from statistical sites and reports on the economic viability of the metaverse. The findings demonstrate the critical role of the metaverse in revitalising heritage tourism in Saudi Arabia. A clear majority of participants believed that the metaverse is an effective tool for revolutionising heritage tourism and that it is easier to visit virtual heritage sites on the metaverse than physical sites. Responses associated the metaverse with the potential to democratise access to heritage sites and grow the tourism sector overall, which is in line with the secondary data and financial projections. Concerns about the technology’s low rate of adoption and its potential to disrupt the traditional tourism economy were also raised. Nevertheless, the results of the study revealed that with careful planning, metaverse technology has the potential to revolutionise Saudi Arabian heritage tourism. Keywords: Metaverse, heritage, tourism revitalising, tourism, virtual, economic, social, opportunities, challenges, tourists, inclusivity.53 0Item Restricted The Economic Impact of Large Sports Events on Tourism: The Cse of Saudi Arabia(Leeds Beckett University, 2024-05-10) Albalawi, Nouf; Moss, JonathanThe third-largest industry in the world, tourism benefits the host country in several ways, including by bringing in foreign exchange, investing in new infrastructure and hospitality, creating jobs, fostering industrial development, and bolstering the tourism-led economic growth model. Countries rich in hydrocarbons, like Saudi Arabia, have tried to use tourism to diversify their economies. The nation aims to welcome 150 million tourists with the introduction of Vision 2030. Saudi Vision 2030's tourism pillar must be achieved within a limited timeframe, and the country must contend with formidable regional competitors in the field of visitor attraction. The nation has launched a programme to connect sports and tourism to address this issue. The goal of this study is to investigate how major athletic event hosting affects tourist flows. Thus, the purpose of this study is to investigate if major sports events are thought to affect Saudi Arabia's tourism flows. Using structured surveys, this research finds that hosting major sporting events attracts visitors to Saudi Arabia who might not have come otherwise, compete with neighbours, and compensate for the dearth of tourist-oriented infrastructure in the nation. Further, the results show that large-scale sporting events are positively and significantly correlated with more employment and income prospects backed by both domestic and foreign investment. The results find that Saudi citizens and residents have a high and favourable feel-good effect before, during, and for a while after. Additionally, the impact on tourism flows increases with the duration of sporting events. The findings demonstrate that major sporting events in Saudi Arabia facilitate cross-cultural interactions without adversely affecting the cultural character of the host country. The evidence against the environmental impact is less compelling, and this research finds no evidence of social negative externalities. Whilst this research does not refute the hypothesis that major sporting events do not have a detrimental influence on the environment it nevertheless finds that Saudi citizens believe that the regulatory framework needs to be strengthened. Finally, this study finds a favourable correlation between major sporting events and coverage in traditional and social media, which in turn generates more tourist traffic.45 0Item Restricted Business Plan of Seen cafe(University of Surrey, 2024-02-28) Salamah, Smaher; Achterbergh, Leon vanExecutive Summary This business plan is about Seen café, it is a specialty café located in Brompton Road, London. The location was chosen due to the high traffic it has. Seen café is offering very high-quality specialty coffee for its customers. The target customers of this café are Gulf tourists and students in London. Seen café aims to be one of the most famous destinations in London for its specialty coffee. The opening times for Seen café will be Monday to Sunday from 11:00 to 22:00. The working hours will be divided among the full-time staff of the café. The late opening hours is made to be suitable for the preferences of the café’s target customers. Market and industry analysis to justify the target market and the café’s products are detailed by using secondary data. The marketing plan of Seen café is made to reach the target customers with considering their backgrounds and communication channels to be used to reach them. Also, the pricing strategies in the marketing plan are linked to the target customers and made with a comparison analysis of the competitors. The operational and human resources plan includes the café’s specific address and the standard operating procedures besides the specific instructions of how our product should be delivered to the customer with the turnaround time after the order. Additionally, inventory tracking and management strategies are also mentioned in our operational plan. The human resources plan includes the job descriptions and qualifications for each position in Seen café and the details of the recruitment process with the training plan. Also, Seen café is meant to be a sole proprietorship with a Chief Executive Officer who is at the same time the owner of this café, and a café manager. The organizational structure of Seen café is clarified in our management plan. Besides that, the external resources used are also explained in the management plan section. In the context of financial feasibility, our financial plan consists of a balance sheet, an income statement, and a cash flow statement. These sheets indicate an opening inventory of £400,00, £200,000 coming from the investors and a loan of £200,00 from the bank. Seen café is expected to generate £452,400 with a gross profit of £361,920 in the first year of operation and to have an expense of £180,793 with a net income of £181,127. Finally, the closing balance in the first year is expected to be £274,543.10 0Item Restricted Non-Religious Tourism In Saudi Arabia(Saudi Digital Library, 2023-10-18) Hashabl, Abdullah Hussain; Osman, HannaBy examining the experiences of non-religious tourists in Saudi Arabia, this study intends to pinpoint particular goals that will direct the nation's support for this industry. The study aims to improve Saudi Arabia's non-religious tourist options by analysing tactics, gaps, and sociocultural factors. This method, which employs a descriptive survey design, is preferred over interview-guided approaches because it effectively gathers data from a larger sample in less time. The study uses a quantitative approach and adheres to a positivist worldview. A survey with a sample size goal of 500 people was given to both domestic and foreign tourists, with a focus on those with non religious goals. Data for the study were gathered by asking respondents about their attitudes, views, and opinions regarding non-religious travel experiences. The analysis of quantitative data yields insights into variables using descriptive and inferential statistics. Variable properties are clarified by descriptive statistics like mean, median, frequency, standard deviation, and percentages. The information gained through this method helps us understand non-religious tourism in Saudi Arabia and provides suggestions for development and future research topics.41 0Item Restricted PERCEPTIONS OF RIYADH RESIDENTS OF THE IMPACTS OF THE RIYADH SEASON(2023-07-23) Alazmi, Majed Mohammed; Light, DuncanA country like Saudi Arabia has a rich and vibrant cultural heritage along with an equally rich history. The country is famous for religious tourism as it is famous among Muslims because of the historic locations of Mecca and Medina. Saudi Arabia has looked to open to the idea of new forms of tourism like entertainment tourism and business tourism. This is the reason why the government has taken certain measures like the introduction of “e-visas” and the introduction of “the Saudi season.” “Saudi season” refers to a celebration in the country where many cultural events, musical events, local events, and other such events are held to draw more tourists from foreign countries. This research is regarding the impacts of the Riyadh Season on the environment, society, and the business scenario in Saudi Arabia and Riyadh, in particular. The research uses a method of questionnaires to provide questions to the individuals selected from the population into a statistical sample and receive responses. The findings show that the Riyadh Season has successfully created opportunities in terms of employment, caused a rise in business activity, and support economic prosperity. It was also revealed from the research that the Riyadh seasons could be improved by improving the accommodating facilities of the tourists. There were responses regarding how the government and the authorities could increase the number of foreign tourists in the country.76 0Item Restricted Examine the impact of employee turnover on managing operational efficiency customer service in hotels in Riyadh,Saudi Arabia(Saudi Digital Library, 2023) Alotaibi, Manal; Ladkin, AdeleEmployee turnover in the hospitality industry can have a significant impact on managing operational efficiency and customer service. In the hotel sector, employee turnover can cause a decrease in service quality and an increase in costs. Employee turnover in Riyadh is often caused by several factors, such as the availability of higher-paying jobs, unexpected job losses, and the high cost of living in the city. This research aims to discover the key factors that have both positive as well as negative effects on the turnover intention of employees in all types of hotels in Riyadh, Saudi Arabia, and to explore the influence that employee turnover has on operational efficiency as well as customer service of hotels. It was discovered that a variety of variables, including the accessibility of higher-paying employment, job security, possibilities for professional progression, language hurdles, and the cost of living in the area, might affect the turnover of employees in the hospitality business. The methodology chapter of this research provides a clear explanation of the sampling technique and data collection methods used to select the participants for the study. Some employees are not satisfied with the work culture as they find it to be negative, while others find it positive. If the Hotel of Riyadh makes strategies for their workers for a better workforce, their business will grow, and they will also see a profit.27 0