Saudi Cultural Missions Theses & Dissertations
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Item Restricted ENTERPRISE MOBILITY: TALENT ATTRACTION, DEVELOPMENT, AND RETENTION ACROSS INTERNATIONAL MARKETS(Saudi Digital Library, 2025) MOHAMMED AL BAHRI; ARNAV GAIKWAD; KUMAR ANUBHAV; SANIDHYA SAVASKAR; ABDULHADI ALAQHATHANI; GOKUL GOPAKUMAR; Mathai, MariyaThe project explores how Enterprise Mobility, one of the largest global mobility and car rental companies, can enhance its approaches to talent attraction, development, and retention across international markets. Based on secondary data and thematic analysis, the study examines current practices, identifies challenges related to EVP modernization, workforce turnover, and digital skills, and provides recommendations to strengthen HRM strategies. The findings highlight the need for improved employer branding flexible work practices, digital recruitment, sustainability positioning, and structured internal mobility to support long-term workforce development.16 0
