ENTERPRISE MOBILITY: TALENT ATTRACTION, DEVELOPMENT, AND RETENTION ACROSS INTERNATIONAL MARKETS

Abstract

The project explores how Enterprise Mobility, one of the largest global mobility and car rental companies, can enhance its approaches to talent attraction, development, and retention across international markets. Based on secondary data and thematic analysis, the study examines current practices, identifies challenges related to EVP modernization, workforce turnover, and digital skills, and provides recommendations to strengthen HRM strategies. The findings highlight the need for improved employer branding flexible work practices, digital recruitment, sustainability positioning, and structured internal mobility to support long-term workforce development.