Saudi Cultural Missions Theses & Dissertations

Browse

Now showing 1 - 1 of 1

Restricted
Effects of Personality on the Perceived Helpfulness of Online Reviews
(2023-08-01) Alshamrani, Amal; Nerur, Sridhar
With the rapid growth of online shopping, the ability of consumers to publish their reviews has created electronic communities that provide a primary source of information and a rich text for analysis. The purpose of this dissertation is to examine the relationship between customers’ personality traits and the perceived helpfulness of online reviews. In the first essay, I explore the effect of product type, search versus experience products, on the relationship between personality and review helpfulness. In the second essay, I examine the effects of personality similarity between writers and readers of online reviews on its perceived helpfulness.
14 0