Saudi Cultural Missions Theses & Dissertations
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Item Restricted ASDLAF: An Innovative Framework for Adopting Learning Applications for Adults with Autism Spectrum Disorder in Saudi Arabia(University of Sussex, 2024) Almazni, Yahya; Natalia, BeloffBackground: Learning tools have been recognized as an effective approach to enhance the skills of individuals with autism spectrum disorder (ASD) who face interaction, social and communication challenges. Relevant studies highlight that most of the ASD learning applications (LAs) are designed for children, but few investigate tools designed specifically for adults. Additionally, studies show that many applications are developed for the Western users which lack Arabic language support. Saudi Vision 2030 emphasises enhancing the quality of life including through digital transformation, which presents a promising opportunity to address the discussed challenges by investigating the factors that impact the adoption of ASD LAs. Aims and Objectives: The study aims at investigating the intention of the Saudi adults with ASD to use LAs by exploring the current challenges and barriers they face and identifying the most influential factors that impact the adoption of ASD LAs. These factors focus on three elements––technological, cultural and pedagogical which shape the ASD users’ engagement with LAs. To achieve this, the ASDLAF framework was developed to evaluate the 16 factors to assess the unique needs of ASD individuals. The thesis also captures the perspectives of the ASD caregivers who work closely with this population. Methods: This study employs a mixed-methods approach combining the quantitative (surveys) and qualitative (semi-structured interviews) methods. In the quantitative phase, a structured survey was distributed among ASD individuals gathering date from 412 respondents. Prior to the analysis, the validity and reliability of the survey instrument were assessed using SPSS software to ensure accurate analysis results. The descriptive analysis was conducted to provide an overview of the data gathered, which was followed by conducting the statistical analysis, aiming at assessing the significance of each factor within the ASDLAF framework. After that, 12 semi-structured interviews were conducted with ASD caregivers and experts to understand their perspectives into the adoption of ASD LAs. By integrating quantitative and qualitative data, the thesis was able to provide valuable recommendation and insights. Results: The results of this study reveal that ASD LAs are in their infancy within the Saudi context, though a significant intention to adopt exists among ASD individuals. The findings also provide insights into the factors that most influence LAs adoption by highlighting the key aspects such as usability, accessibility, privacy and motivation, which positively impact the adoption intention. Recommendations based on these insights aim to guide LA developers and caregivers in designing and assessing technological tools. Additionally, they offer valuable insights for policymakers focused on enhancing the quality of life of ASD individuals.9 0Item Restricted The Impact of Disability on Intimate Partner Violence Experienced by Saudi Married Women in Jeddah, Kingdom of Saudi Arabia(The Catholic University of America, 2025) Khan, Hanady; Eileen A. Dombo, DirectorExperiencing a disability in human functioning and intimate partner violence (IPV) have both been recognized as critical impediments to the human well-being of women around the world, including the Kingdom of Saudi Arabia (KSA). However, although some research exists on disability and IPV separately, no previous study has examined the connection between these two impediments in the KSA. This study investigates two research areas: (1) whether there is a significant association between the level of disability and IPV in adult Saudi married women in the KSA, receiving help from Family Protection Organizations (FPOs ), and (2) whether married women with disabilities (MWWD) compared to married women without disabilities (MWWOD), significantly differ in their level of IPV. Based on prior research, the study controls the possible influence of women’s and their husbands’ age, education, and household income. The study is supported by feminist theory, as women’s experiences with disability and IPV are culturally embedded in KSA’s struggles of marginalization of women. The study defines disability based on difficulties in human functioning related to physical components (with vision, hearing, cognition, communication, self-care, upper body function, and mobility), and emotional components (with anxiety and depression). This definition was developed by the Washington Group on disability statistics in the U.S. It has also been recognized internationally and used by the KSA to collect data on population disability levels in 2017. In the study, disability is operationally examined as a total summated score and as physical and emotional disability components. This study defines and examines IPV as consisting of four different forms of violence (emotional, physical, and sexual violence, and controlling behaviors) and total summated violence. The IPV behaviors are measured by a standardized questionnaire of the World Health Organization’s Violence Against Women Instrument (WHO VAWI) that has been used in KSA. Methodologically, the study applies a cross-sectional non-experimental correlational research design, with a purposive sample of 100 recruited Saudi-born adult (age 18 years or older) married women receiving services from one of three FPOs in Jeddah, KSA. The study research ethics were approved by the Institutional Review Board at The Catholic University of America. All data were anonymously provided through a structured paper and pencil survey questionnaire by consented adult Saudi married women at FPOs during 2024. The data were analyzed by the SPSS Version 28 statistical software. Descriptive results found that in the recruited sample, 50% of the adult Saudi women had disability (and of these, 70% had mild level and 30% moderate level disability). In addition, in the sample of 100 women, 57% reported mild IPV, 17% had moderate IPV, and 26% had severe to very severe IPV. Out of the four possible types of violence (emotional, physical, sexual, controlling behaviors), 38% of women had at least one type of IPV, and 62% had 2-4 types of IPV. The results of MRA revealed that women’s total disability difficulties significantly, positively, and strongly predicted their level of total IPV, showing that higher total disability scores were significantly correlated with higher scores of total IPV, explaining about 87 % variance in IPV. Binary LR revealed that MWWD were nearly twice as likely to experience moderate to severe IPV compared to MWWOD. Although some of the control variables were implicated in bivariate analyses, none significantly predicted IPV in multivariate analyses. Additionally, the two-factor MRA model of disability revealed that the physical disability total score was a much stronger predictor of IPV, as it accounted for around 74% of the total variance in IPV, whereas emotional disability accounted for only around 13% of total IPV variance; control variables had no effect. Further comparing the mean IPV by disability revealed that MWWD had a significantly higher mean of total IPV when compared to the mean of the total IPV in MWWOD. Similarly, MWWD also had significantly higher mean IPV scores for emotional, physical, and controlling behaviors of IPV when compared to such mean IPV scores of MWWOD. No such difference was found for sexual IPV comparison. Also, none of the control variables had any impact on these analyses. Findings from this study may allow social workers and human rights activists to become more knowledgeable about the challenges facing Saudi MWWD with IPV, as such knowledge may help to establish more effective interventions and protection policies in KSA and create directions for future research. Study limitations and additional practice and policy implications are discussed.50 0Item Restricted The Impact of Media Specialists' Credibility on Interaction and Trust of the Saudi Public: A Study on Saudi Users of the 𝕏 Platform(Virginia Commonwealth University, 2025) Alshareef, Maha; Song, BaobaoThis study investigates the influence of media specialists on the 𝕏 platform regarding public knowledge and engagement in Saudi Arabia, focusing on credibility, trust, and audience interaction. A survey of 314 Saudi users revealed that perceived credibility significantly drives content consumption and engagement. Additionally, frequent interaction with and reliance on media specialists for information was associated with higher knowledge acquisition. The study underscores the importance of strategic content creation, audience engagement, and analytics while addressing challenges such as misinformation. By implementing trust-building strategies, media specialists can help foster well-informed digital communities. This research extends the concept of credibility theory to social media and offers practical insights; however, limitations include reliance on self-reported data and a focus exclusively on Saudi 𝕏 users, which may restrict broader applicability.8 0Item Restricted The Resource Curse, Religious Practices and Household Behaviour: Evidence from Petroleum-rich & Selected Islamic Countries(University of Sussex, 2024) Alghanmi, Amal; Reilly, BarryThis thesis focuses on two main topics. The first relates to the resource curse, and the second is linked to the seasonality of prices during Ramadan. The first chapter examines whether oil revenues influence demographic outcomes in oil exporting countries with weak institutional quality, emphasizing the role of institutional quality as a mechanism. Our hypothesis is that an abundance of oil revenues in a weakly institutionalized country adversely impacts demographic outcomes through inadequate provision of public health services. Our dataset covers 2000-2017, allowing us to test this hypothesis using a large country panel data. Weak support is found for our hypothesis regarding infant mortality using a country specific fixed effects estimation approach. Nevertheless, oil wealth has a very mild impact on other demographic indicators in countries with weak governance. The second chapter explores the seasonal dynamics of local consumer prices with religious traditions. Specifically, this paper examines how Ramadan affects seasonal food prices. The case study in this chapter is based on the Kingdom of Saudi i Arabia since it is the centre of Islam. Ramadan is the ninth month in the Hijri calendar, and it is a month of fasting from sunrise to sunset for healthy Muslims. As a result, the daily meal schedule, frequency, and composition of meals change. It is hypothesized that Ramadan will impact food and non-food demand in Saudi Arabia during that month. This chapter analyses data for 24 food items, 8 non-food items, and 7 paid services. By treating seasonal effects deterministically, we can estimate the effect of Ramadan on commodities prices using OLS. We measure the intensity of Ramadan using both Hijri and Gregorian calendars. Results emphasize the unique nature of consumer behaviour during Ramadan. The third chapter extends the second but with a broader emphasis including more countries. In this chapter, we assess Ramadan's impact on the rise of food prices locally and globally. Unlike other price seasonality studies focusing on one commodity globally, this study analyses global market seasonality across a broad range of commodities. Furthermore, a major objective of this study is to investigate how Ramadan affects local market prices in selected Asian and African countries with diverse religious affiliations. We hypothesize that Ramadan will positively affect the prices of food commodities, and the extent of the impacts depends on the nature of the local and global markets. Our analysis shows that Ramadan has no long-term impact on global commodity prices. When positive Ramadan effects are detected locally, their magnitude is found to be very modest, thus suggesting Ramadan effects are not systematically present in local market commodity prices.10 0Item Restricted PERCEIVED VALUE AS A MODERATOR ON RELATIONSHIP BETWEEN SERVICE QUALITY AND SATISFACTION PILGRIMS IN SAUDI ARABIA(University Technology Mara, 2025) dubayl, Hanadi Al bu; Gani, Arni bt AbdulIn Umrah, service quality is paramount due to the unique nature of the Umrah experience. Ensuring smooth and efficient services, such as transportation, accommodation, safety, and food & beverages, is crucial for meeting pilgrims' expectations. Pilgrims' satisfaction in Umrah is closely tied to the seamless execution of services, commitment to religious protocols, and personalized attention from Saudi Arabia and service providers. This study aims to assess the impact of service quality on pilgrims’ satisfaction with the services received. And to examine the role of perceived values as the moderating factor between service quality and satisfaction. This study employed a quantitative approach with convenient sampling to analyze service quality in Umrah in Saudi Arabia. The sample consists of 138 Malaysian pilgrims who have performed Umrah at least once in the last five years. The data was gathered through the distribution of the questionnaire, following which it was run by SPSS 27&30 for further analysis. The study results showed that the regression model accounts for 80.5% of the variation in Perceived Value, and the correlation matrix shows that most of the variables are positively correlated. Finally, perceived value moderates the relationship between service quality and satisfaction in some dimensions of service quality, enhancing its impact on satisfaction. However, in other dimensions, the perceived value did not have a significant effect on the satisfaction of pilgrims.9 0Item Restricted Challenging the Dominant Eurocentric Worldview Within the Psy-Disciplines: From the Perspective of Saudi Arabian Practitioners(University of Edinburgh, 2025) AlSharef, Lama; Boylston, TomThis study is an ethnographic inquiry into the subjective experience of Saudi mental health practitioners who studied and trained in Western countries and are currently practicing in Saudi Arabia. The objective behind this study is to challenge the dominant Eurocentric worldview within the psy-disciplines and incorporate their voices in order to challenge the power distribution of voice within the psy-disciplines. This research used ethnographic interviews as the primary method of data collection. Throughout the interviews there was an emphasis placed on knowledge, power, language, and culture, therefore a de-colonial perspective of discourse analysis was used as a method. This paper adheres to a de-colonial lens in regards to investigating knowledge production, more specifically within the psy-disciplines. The emphasis on discourse and language unraveled a hermeneutics approach to de-colonising knowledge. The discussion illustrates how translation between different languages and meaning-making can illuminate frictions that arise when dominant languages and conceptual frameworks are used in contexts that differ in linguistic and cultural foundations. Incorporating the voices of Saudi practitioners within the broader discourse of psy- disciplines demonstrated how psy-discipline theories are being modified and adapted to the Saudi context. Additionally, it underscored the significance of incorporating the broader social, economical and political factors in utilising a de-colonial framework in researching knowledge production and practices within the psy-diciplines.16 0Item Restricted ATTITUDES AND MOTIVATION OF SAUDI STUDENTS LEARNING CHINESE AS A FOREIGN LANGUAGE IN SAUDI ARABIA(The University of Mississippi, 2025) Emad, Hamuh; Dyer, DonaldThis study aims to examine the attitudes and motivation of Saudi learners toward learning Chinese as a foreign language (CFL), the effectiveness of Chinese teaching pedagogy, and the learners’ perceptions of Chinese culture and its impact on cross-cultural communication. This study is qualitative in nature, incorporating a qualitative instrument of data collection (in-depth interviews). The target population includes 8 Saudi CFL learners and 4 instructors at two universities in Saudi Arabia, namely King Abdulaziz University (KAU) and the University of Jeddah (UJ). The findings revealed that some Saudi CFL learners exhibited positive attitudes toward CFL learning, primarily influenced by their interest in the language. On the other hand, some learners expressed negative views about learning Chinese, highlighting certain challenges encountered during the first two years of their study. These negative attitudes, however, shifted to a more positive outlook due to the significant enhancements made by the Chinese-language programs. In terms of motivation, the findings indicated that the learners demonstrated both instrumental and integrative motivation, with instrumental motivation being more dominant. The study also identified certain language challenges, including mastering Chinese tones and characters. Despite these challenges, some learners highlighted the impact of CFL learning on their personal and cognitive development. Additionally, the findings highlighted the effectiveness of Chinese teaching pedagogy, indicating that the use of interactive teaching strategies and innovative methods (e.g., the integration of technology and Chinese cultural elements into instruction) were more effective and engaging than the traditional methods of teaching. Nonetheless, pedagogical challenges remained for both CFL learners and instructors, including the lack of qualified teachers, limited learning resources, and issues related to the curriculum and the learning environment. The findings also indicated that all learners held positive attitudes toward Chinese culture and its native speakers. Most importantly, the study emphasized the impact of learners’ exposure to Chinese culture and their interactions with native speakers on their cross-cultural communication. The study concluded with providing valuable insights for policymakers and educators, suggesting effective teaching strategies and curriculum development that help foster learners’ attitudes and motivation to overcome learning challenges and enhance their overall learning experience.18 0Item Restricted The Compensatory Principles and Provisions in Relation to Medical Harm in Saudi Arabia(University of Sussex, 2024) Alotaibi,Gadah; Davies, Mark; Ghouri, Ahmad; Griffiths, DanielleBasing its legal system on Islamic law, the prevailing view in Saudi Arabia is that the provision of healthcare is an obligation of the state. For this obligation to be fulfilled, it is essential that the compensation process for medical harm and negligence is fair and transparent. However, defects exist in the contemporary medical compensation system in Saudi Arabia, and these have not previously been explored. Consequently, this thesis investigates the Saudi compensation system for medical harm and negligence, with a view to proposing legal and procedural reforms that will ensure fair compensation. To achieve this goal, the thesis analyses the principles of compensation in Islamic theory through an in-depth analysis of the provisions of the Quran, Hadith, and existing literature. In addition, the thesis analyses and critiques the findings of a qualitative empirical study, wherein semi-structured interviews were conducted with doctors and lawyers in Saudi Arabia to examine the compensation system in practice. The findings reveal defects arising from the practical application of the compensation system, due to the ambiguity of the medical negligence concept, the rate of compensation, and the current timescales and procedures for litigation. Consequently, improvements to the Saudi compensation system are recommended. Specifically, based on the research results, Article 34 of the Saudi compensation law should indicate the type of harm covered under the compensation system, and its Article 40 should propose the timeline and procedures for the compensation process.11 0Item Restricted Government Legislation's Influence on Clean Energy Integration: A Legal Analysis of Challenges and Opportunities for Corporations in Saudi Arabia and the UK Clean Energy Sectors.(University of Westminster, 2025) Alsudais, Saleh; Muth, Daniela1. Abstract: The study has provided a comparative study on the Legal Frameworks prevalent in Saudi Arabia and the UK considering the challenges faced by the corporations dealing with clean energy. It is by the year 2030 that the UK intends to accomplish the aim of producing “about half of its electricity using renewable energy sources, with the remaining 50% to be generated from gas” taking into account the point that it is beyond the testament of the commitment to sustainability for Saudi Arabia. As per the principles of the International Energy Agency (IEA), "Saudi’s electricity generation mix is still dominated by natural gas (58.4%) and oil (41.3%)” with around 0.3% found being “sourced from renewables, the majority of which is generated by solar photovoltaic (PV) facilities” . The Ten Point Plan for the Green Industrial Revolution, an initiative of the UK has been illustrated in Figure 1 below for harnessing the potential of nature to absorb carbon through the establishment of new National Parks, as well as the Areas of Outstanding Natural Beauty, thereby founding superior biodiversity-related havens, concentrating on the 2030’s goal of safeguarding the 30% of England’s countryside. Besides, “the Climate Change Act sets legally binding targets to reduce carbon dioxide emissions in the UK by at least 80% by 2050, from 1990 levels” , which has become the Parliament’s Act in the year 2008. 1.1. Research Purpose and Objectives The main purpose of conducting this research is to provide a comparison between the clean energy regulations of Saudi Arabia and the UK. In this context, it considers exploring the impact that Saudi Arabia's accession has on the World Trade Organization taking into account the clean energy sector, encompassing the manner, in which national legislation can be influenced by international trade commitments, thereby supporting the sector’s growth over the years. Considerably, the research objectives that have been formulated for being discussed in the study are as follows: 1. Analyse Government Legislation: Examine how government legislation influences the integration of clean energy in the corporate sectors of Saudi Arabia and the United Kingdom. 2. Identify Challenges and Opportunities: Identify the key legal challenges and opportunities that corporations face when complying with clean energy regulations in both regions. 3. Compare Regulatory Frameworks: Provide a comparative analysis of the clean energy regulatory frameworks in Saudi Arabia and the UK, highlighting similarities and differences. 4. Assess Impact on Corporations: Evaluate the impact of these legislative measures on corporate strategies and operations related to clean energy adoption. 5. Recommend Best Practices: Suggest best practices and actionable insights for policymakers and corporate stakeholders to enhance the effectiveness of legal frameworks and promote sustainable corporate growth in the clean energy sector. 1.2. Research Questions The completion of the study can contribute to the addressing of the main research question as provided below: • What are the key similarities and differences between the clean energy regulatory frameworks in Saudi Arabia and the UK? For addressing the main question, the below-listed sub-questions also need to be duly addressed: • How does government legislation impact the integration of clean energy in the corporate sectors of Saudi Arabia? • What are the primary legal challenges and opportunities for corporations complying with clean energy regulations in Saudi Arabia? • How do these legislative measures affect corporate strategies and operations related to clean energy adoption in both regions? • What best practices can be recommended to policymakers and corporate stakeholders to improve legal compliance and promote a robust clean energy sector in Saudi Arabia 1.3. Research Background For the attainment of the research aim and objectives, it is first of all important to understand the different terminologies associated with Clean Energy Legislation, the definitions for the different concepts have thus been outlined herein for setting up an apt foundation for the study. Renewable Energy can be defined as the “energy derived from natural sources that are replenished at a higher rate than they are consumed” with some of the common ones being solar, wind, and geothermal energy. Although the terms ‘Renewable Energy' and 'Green Energy' are used interchangeably there exists a significant difference between the two and that is Green Energy can be produced from a particular source and with the application of a specific method, which by no means can be harmful to the natural environment. It can hence be stated that all renewable energy sources cannot be considered as green energy but the majority of the sources of green energy are found to be renewable in nature ; . One of the most common types of renewable energy is the Solar Energy and Wind Energy with the former found to be generated from Sun and the latter directly from the air. In this context, Solar energy is found to be “created by nuclear fusion that takes place in the sun” and is indeed “necessary for life on Earth, and can be harvested for human uses such as electricity” . On the other hand, wind energy generation is primarily associated with kinetic energy, i.e., the energy evolving from motion. To understand wind energy more aptly, it can be stated that a "wind turbine takes the kinetic energy of wind and turns it into electrical energy” . Another important concept to be discussed throughout the study is Carbon Emission, which refers to the carbon compounds getting released into the atmosphere in the forms of methane (CH4) and carbon dioxide (CO2) contributing to the trapping of heat into the atmosphere and in turn leading to the occurrence of global warming as the foremost outcome . To provide a detailed discussion on Clean Energy Integration, knowing about the Hydrogen Economy is of great significance and it can be defined as “a vision of an energy delivery infrastructure based on hydrogen as a carbon-free energy carrier” . A multifaceted global movement encompasses a state of transition taking place towards renewable energy, as well as sustainability. It is further driven by the factors of reducing greenhouse gas emissions, identifying the urgent need for combating climate change, and promoting environmental conservation. One of the several trends that contributes to the restructuring of the energy landscape universally is the renewable technologies’ economic viability, which can be inferred from the dramatic improvement brought about in the solar, as well as wind power’s competitiveness from the year 2010 to 2020. The electricity expenses incurred from utility-scale solar Photovoltaics (PV) had fallen by 85% with a reduction in Concentrating Solar Power (CSP) by 68% followed by a fall in the onshore wind and offshore wind by 56% and 48% respectively. It can further be inferred that “up to 800 gigawatts (GW) of existing coal-fired capacity could be economically replaced by new renewables capacity, saving the electricity system up to USD 32 billion per year and reducing carbon-dioxide (CO2) emissions by up to 3 gigatonnes (Gt) CO2” . Rapidly growing usage of renewable energy technologies is another trend indicating the global shift towards sustainability. It can be understood from the point that wind energy production has risen globally from 0.5 petawatt-hours (PWh) (2011) to 4.8 PWh (2021) with the world found to be harnessing 2.7 PWh of solar energy in the year 2021 from 2009 showing an increase by 4,660%. Contextually, “the shift to renewable energy picked up speed in 2022, contributing to a 107 gigawatt (GW) global surge, making up 90% of new power capacity, fossil fuels included. In 2023, this is expected to surpass 440 GW, matching India's total power capacity. By 2024, the International Energy Agency (IEA) predicts, driven mostly by solar PV technology advances, this growth will equal the combined power capacities of China and the US” . Therefore, it can be stated that shifts have not by any means taken place automatically but necessitate the need for making continuous investment in the domains of training, as well as re-skilling so that workers can be prepared for taking up the required roles and playing their parts efficiently in the sectors dealing with renewable energy resources. This study initially develops the Introduction chapter, which offers insights into the International Energy Agency’s principles dominating the legal frameworks of the UK and Saudi Arabia along with the policies being presented in the Ten-Point Plan for the Green Industrial Revolution. The purpose and objective of the study along with the research questions have also been underlined herein with brief description of the related terminologies. This is followed by the second chapter of International Framework for Clean Energy, which demonstrates in details the diverse factors and components of the frameworks and their impacts in the long run. In the third chapter of the study, the Legal Frameworks of Clean Energy prevalent in Saudi Arabia has been discussed in details encompassing the related theoretical frameworks, application of Corporate Social Responsibility policies, and the challenges associated with the same. Another point of discussion under this chapter is the Vision 2030 and Clean Energy Legislation of Saud Arabia, which is followed by the strategic initiatives and legal aspects associated with the same. Clean Energy Legislation Trends of Saudi Arabia has also been discussed herein based on the data gathered on the impacts of the legal frameworks on the corporations dealing with clean energy services. The fourth chapter is the Legal Frameworks of Clean Energy prevalent in the UK, which not only discussed about the relevant theoretical frameworks along with description of the Climate Change Act 2008 and the Green Industrial Revolution but also the Legislation Trends of Clean Energy within the nation. The fifth and the most important chapter of the study is the Comparative Analysis of Legal Frameworks in Saudi Arabia and the UK. In this case, the foremost section demonstrates the differences lying between the legal and regulatory frameworks of both the nations. The similarities and differences lying amidst the legal challenges in the corporate compliances of the UK and Saudi Arabia have also been critically compared and interpreted under this section. This is followed by the comparison of the clean energy sectors’ opportunities under the existing frameworks, which have been considerably described in this section of the study for demonstrating the differences within the markets of the UK and Saudi Arabia, specifically the grounds of investment incentives and market access as well.21 0Item Restricted Evolución y cambios en la producción de los contenidos digitales gubernamentales: el caso de la comunicación pública e institucional en Arabia Saudí(Complutense Madrid University, 2024-10-18) Alnajrani, Hasan Mansour A; Mateo, Raquel Caerols; Lorenzo, Francisco Cabezueloتدرس هذه الأطروحة التطور والتغيرات في إنتاج المحتوى الرقمي الحكومي، مع الإشارة بشكل خاص إلى حالة الاتصالات العامة والمؤسسية في المملكة العربية السعودية، وذلك باستخدام أساليب جمع البيانات. ومن أشهر الجامعات التي تدعمها الحكومة السعودية الجامعة الإسلامية التي تضم ما يقرب من 85% من طلابها من خارج المملكة. وقد تم تطبيق أساليب تحليل المحتوى الرقمي على هذه الجامعة. وقد تم الحصول على نتائج سلسلة من المقابلات مع مديري ستة من مديري إدارات الاتصال في المؤسسات الحكومية وشبه الحكومية السعودية، وأخيراً تم إعداد استبيان شارك فيه 111 مستجيباً. كان المحور الرئيسي لهذه الدراسة هو إنتاج المحتوى الرقمي داخل إدارات الاتصال في المؤسسات الحكومية في المملكة العربية السعودية في سياق ظهور منصات التواصل الاجتماعي. وتواجه الحكومات تحدياً يتمثل في تصميم محتوى رقمي يتكيف مع احتياجات المواطنين نتيجة لتلك المنصات. فحوالي سبعين في المئة من السعوديين هم دون سن الثلاثين من العمر، ولهذا السبب تحتاج الحكومة إلى تطوير إدارات الاتصال والإعلام من أجل تقديم محتوى يتوافق مع المستخدمين بعيداً عن المحتوى الرسمي والبيروقراطي. وبالإضافة إلى استكشاف العوامل المؤثرة في إنتاج المحتوى الرقمي في العصر الرقمي، تحدد هذه الأطروحة الحلول التي يمكن أن تساعد الحكومات في تلبية احتياجات المواطنين الراغبين في معرفة الخدمات الحكومية وتوفير المعلومات المفيدة للمساهمة في زيادة المعرفة والحد من نشر المعلومات الخاطئة. وقد تم تقسيمها إلى قسمين رئيسيين لغرض التحليل والمناقشة. أولاً، العوامل الداخلية التي أدت إلى ثلاثة عوامل رئيسية: نقص الكتّاب المحترفين، وعدم وجود خطة لإنتاج المحتوى الرقمي، وإنتاج المحتوى الرقمي باستخدام الذكاء الاصطناعي. ثانياً، كانت هناك عوامل خارجية أدت أيضاً إلى ثلاثة مخاوف رئيسية: الرؤى الحكومية، والتوظيف والتدريب، وفهم القادة لدور الإعلام. في هذه الأطروحة، أزعم أن إنتاج المحتوى الرقمي في الحكومة يحتاج إلى تطوير مستمر من أجل تلبية متطلبات المواطنين من المعلومات، خاصة في ظل ظهور تطبيقات جديدة للإعلام الرقمي. لذلك، تجادل الأطروحة أنه في سياق الحكومات في العصر الرقمي، نحتاج إلى التفكير بشكل مختلف حول ما يشكل إنتاج المحتوى الرقمي.6 0