Saudi Cultural Missions Theses & Dissertations
Permanent URI for this communityhttps://drepo.sdl.edu.sa/handle/20.500.14154/10
Browse
3 results
Search Results
Item Restricted The Impact of War and Conflicts on Hospitality Organizations(Saudi Digital Library, 2025-03-20) Aljohani, Samiyah; Burke, KevanThis study examines the impact of war and conflicts on hospitality organizations. Whilst the impact of war can have many negative effects, this is not always the case. This research therefore explores both positive and negative impacts of war and conflicts on hospitality organizations in order to provide strategies that can mitigate those consequences. A literature review was carried out to understand the concept of war and its impacts on the hospitality industry. In order to understand wars and conflicts, the research explored the concept in depth. Apart from that, it highlighted the economic, operational, and psychological impacts of war as well as past conceptual and theoretical frameworks. The study found out that certain positive impacts do exist and that it is important to look at the significance of these in terms of their type and severity, as understanding the crisis helps in mitigating its consequences. As a result of the findings, several recommendations were made. The findings suggest hospitality businesses can promote Dark Tourism to increase their profits. Also, targeting new customers as well as focusing on domestic tourists and offering reasonable prices. Apart from that, hospitality businesses should focus on their humanitarian role during wars and conflict. Also, it is important to acknowledge that while it is hard to avoid the impact of war entirely, hospitality businesses can still make profits through strategies. Also, the research highlights the importance of implementing physical and financial strategies to navigate the economic disruption caused by war.16 0Item Restricted Airbnb Demand in Cape Town: A Look at Key Drivers(University of Essex, 2024) Aladawi, Sumaia; Erlanson, AlbinThis dissertation investigates the determinants of Airbnb demand in Cape Town, a prominent tourist destination known for its natural beauty and socio-economic diversity. Despite extensive global research on Airbnb, there is a gap in localized studies for Africa, although the continent remains a popular tourist destination, and Airbnb as a business model appears to be on the rise in Africa. Using data on Cape Town in South Africa from InsideAirbnb, this study analyzes key factors influencing Airbnb booking rates for over 8,000 active listings. The findings reveal that minimum stay requirements and host acceptance rates have a significant positive impact on both occupancy rates and booked days, indicating that these factors strongly influence demand. Host response rates also positively affect both measures of demand, emphasizing the importance of prompt and reliable communication by hosts. Superhost status consistently enhances both occupancy rates and booked days, highlighting the value of this designation in attracting guests. However, price generally shows a negative relationship with demand, and instant bookable listings surprisingly exhibit a negative effect on both occupancy rates and booked days in this context. These findings offer valuable insights for hosts, investors, and policymakers, contributing to a deeper understanding of Airbnb dynamics in Cape Town and supporting the development of strategies for sustainable tourism growth in Africa.11 0Item Restricted The influence of Social Media on customer decision-making process: A Study on Restaurants in Riyadh, Saudi Arabia(Saudi Digital Library, 2023-11-28) Alenezi, Omaima; Cox, PeterThe rising prevalence of social media applications has significantly amplified the influence of online communication, particularly when it comes to recommending or advising against dining at specific restaurants. This study investigates the impact of online user-generated reviews on customer behavior and decision-making in Riyadh's restaurant industry, aiming to fill a research gap in this area within Saudi Arabia. Given the growing prominence of online reviews, understanding their power on customer choices is crucial for restaurants to remain competitive. This research employs theories like the Elaboration Likelihood Model (ELM), impulse buying behavior, communication process theory, electronic Word-of-Mouth (eWOM) credibility, and the theory of reasoned action to formulate five hypotheses and gain insights into the effect of comments on customers. Data was gathered from 184 participants in Riyadh, Saudi Arabia, through a 19-question survey featuring closed-ended questions with response scales, influential ratings, and binary options (yes/no). This methodology yielded primary quantitative data, which underwent statistical analysis to uncover patterns and relationships. Chi-squared test was applied to validate the hypotheses, and the findings were briefly presented through charts and tables. The study's outcomes highlight the significant influence of comments on social media platforms in shaping customer decision-making processes specifically in Riyadh, Saudi Arabia.70 0