Saudi Cultural Missions Theses & Dissertations
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Item Restricted Role of Artificial Intelligence in Enhancing Metaverse Gaming Experience and Human Interaction: A Case Study of Roblox's AI Implementation(Tokyo University of Technology, 2025) Alotaibi, Omar; Kameda, HiroyukiArtificial Intelligence (AI) is a tool that is useful for enabling and sustaining the Metaverse gaming experience by infusing virtual reality (VR), augmented reality (AR), extended realities (XR), and blockchain. The current research focused on identifying the impact of AI in leveraging immersive experiences and improving human interaction, which plays a crucial role in Metaverse gaming. A quantitative analysis carried out surveys from 200 randomly sampled respondents involved in Metaverse gaming. Using SPSS 26.0, correlation analysis showed that association between the values of ‘r’ of variables Immersive Gaming Experience (r=0.983**), Deep Learning Collaboration (r=0.957**) and Increased Human Interaction (r=0.979**) are greater than 0.7 depicting strong correlation with Metaverse gaming. Regression analysis further confirmed that the role of AI in enhancing the Metaverse gaming experience and human interaction is significant. With the considerable success of AI in Metaverse, the role of DL algorithms is also groundbreaking in leveraging game balance in multiplayer games, satisfying play-testers and designers who own valuable features, real-time rendering, and multi-user design collaboration.9 0Item Restricted IS THE METAVERSEFAILING? ANALYSINGSENTIMENTS TOWARDSTHEMETAVERSE(The University of Manchester, 2024) Alharbi, Manal Dowaihi; Batista-navarro, RizaThis dissertation investigates Aspect-Based Sentiment Analysis (ABSA) within the context of the Metaverse to better understand opinions on this emerging digital environment, particularly from a news perspective. The Metaverse, a virtual space where users can engage in various experiences, has attracted both positive and negative opinions, making it crucial to explore these sentiments to gain insights into public perspectives. A novel dataset of news articles related to the Metaverse was created, and Target Aspect-Sentiment Detection (TASD) models were applied to analyze sentiments ex pressed toward various aspects of the Metaverse, such as device performance and user privacy. A key contribution of this research is the evaluation of the TASD architecture, TAS-BERT, and its enhanced version, Advanced TAS-BERT (ATAS-BERT), which performs each task separately, on two datasets: the newly created Metaverse dataset and the SemEval15 Restaurant dataset. They were tested with different Transformer based models, including BERT, DeBERTa, RoBERTa, and ALBERT, to assess performance, particularly in cases where the target is implicit. The findings demonstrate the ability of advanced Transformer models to handle complex tasks, even when the target is implicit. ALBERT performed well on the simpler Metaverse dataset, while DeBERTa and RoBERTa showed superior performance on both datasets. This dissertation also suggests several areas for improvement in future research, such as processing paragraphs instead of individual sentences, utilizing Meta AI models for dataset annotation to enhance accuracy, and designing architectures specifically for models like DeBERTa, RoBERTa, and ALBERT, rather than relying on architectures originally designed for BERT, to improve performance. Additionally, incorporating enriched context representations, such as Part-of-Speech tags, could further enhance model performance.11 0Item Restricted THE METAVERSE’S POTENTIAL TO REVITALISE HERITAGE TOURISM IN SAUDI ARABIA(Bournemouth University, 2024) Basri, Abdullah; Buhalis, DimitriosThis study aimed to assess the viability of the metaverse to revamp heritage tourism in Saudi Arabia. This aim was met through the fulfilment of five main objectives, including determining the impact of metaverse on heritage tourism in Saudi Arabia; evaluating its social and economic effects on heritage tourism and local communities; assessing its economic implications on tourism, revenue generation, and employment opportunities; identifying the main obstacles posed by metaverse tourism; and identifying the challenges and opportunities associated with metaverse tourism in a global context. A mixed-methods research methodology was adopted to synthesise in-depth evidence about the likelihood of metaverse revitalising heritage tourism in Saudi Arabia. Qualitative and quantitative data were collected and integrated from a sample of 57 participants, comprised of technology experts, heritage site managers, and tourists. Primary data was collected using semi structured interviews and structured questionnaires, and secondary data was obtained from statistical sites and reports on the economic viability of the metaverse. The findings demonstrate the critical role of the metaverse in revitalising heritage tourism in Saudi Arabia. A clear majority of participants believed that the metaverse is an effective tool for revolutionising heritage tourism and that it is easier to visit virtual heritage sites on the metaverse than physical sites. Responses associated the metaverse with the potential to democratise access to heritage sites and grow the tourism sector overall, which is in line with the secondary data and financial projections. Concerns about the technology’s low rate of adoption and its potential to disrupt the traditional tourism economy were also raised. Nevertheless, the results of the study revealed that with careful planning, metaverse technology has the potential to revolutionise Saudi Arabian heritage tourism. Keywords: Metaverse, heritage, tourism revitalising, tourism, virtual, economic, social, opportunities, challenges, tourists, inclusivity.58 0Item Restricted Implementation of the Metaverse for Tourism Education and Training in Saudi Arabia(Bournemouth University, 2024-07-10) Aldawsari, Rawabi; Buhalis, DimitriosBackground: The rapid advancement of virtual reality technologies, particularly the Metaverse, offers transformative potentials for various sectors. In Saudi Arabia, aligning with Vision 2030’s emphasis on technological innovation, there is a growing interest in leveraging these technologies to enhance the education and training in tourism sector. This study investigates the adoption of Metaverse technologies in these areas, focusing on their potential to revolutionise traditional practices and contribute to economic diversification. Aims: The primary aim of this research is to analyse the perceptions and experiences associated with implementing Metaverse technologies in Saudi Arabia’s tourism and education sectors. It seeks to identify the benefits and challenges of Metaverse adoption and propose a framework that facilitates its integration into tourism training and educational practices. Methods: Employing a qualitative research methodology, this study involved conducting semi-structured interviews with 45 participants, including faculty members and students from Saudi universities. The interviews were designed to gather in-depth insights into the participants' views on the Metaverse, its applicability in education and tourism, and the factors influencing its adoption. Data were analysed through thematic analysis, allowing for the extraction of significant themes related to the main understanding of this technology, its benefits, its challenges, and the strategic applications of Metaverse technologies. Results: This study's findings show that the participants in Saudi Arabia have a huge understanding of the concept. However, their understanding is associated strongly with their interest and experience as the students are more knowledgeable about gaming while the instructors know the function of such technologies with the training and the education. The other finding is associated mainly with the practical implications for the adoption of Metaverse technologies. Several advantages of Metaverse integration have been found to include having a sufficient cost to be implemented, connecting the participants globally, allowing for cultural exchange, enhancing engagement and interactivity in learning environments, personalizing educational experiences, developing career opportunities, engaging with technology-savvy generations, developing individual learning skills, and having broader accessibility for remote learners. On the other hand, there are other challenges associated with using the Metaverse, including the high costs associated with technology setup, the complexity of the technological infrastructure required, ethical and societal considerations and resistance to change among traditional educational and tourism institutions. These presented challenges have been opposed with different strategies to be solved, which has resulted in the development of a framework. This framework could be adopted to ensure the positive outcome from implementing the Metaverse in the tourism and education sectors. Conclusions: The study underscores the potential of Metaverse technologies to significantly impact Saudi Arabia's educational and tourism sectors positively. However, successful implementation requires overcoming considerable barriers. The proposed adoption framework aims to guide stakeholders, including policymakers and educational leaders, in navigating these challenges, fostering an environment conducive to technological integration, and ultimately supporting the nation's strategic goals under Vision 2030.45 0