Saudi Cultural Missions Theses & Dissertations
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Item Restricted The One Billion Trees(University of Portsmouth, 2025) Alshayea, Abdulaziz; Brymer, KatharineThis assignment explores the One Billion Trees initiative in Mongolia through the lens of project management, cultural dynamics, leadership, change management, and risk analysis. The project, launched in 2021, aims to combat desertification and climate change by planting one billion trees by 2030. The discussion begins with an examination of the role of national and organisational culture, applying Hofstede’s Cultural Dimensions and addressing its limitations through complementary models like Schein’s Organisational Culture Model. Leadership theories—including Situational, Action-Centred, and Transformational Leadership—are assessed for their relevance in mobilising diverse stakeholders, such as government bodies, private companies, and local communities. Change management is evaluated using Kotter’s 8-Step Model and Lewin’s Change Model, with Kotter’s approach recommended for its structured stakeholder engagement and long-term adaptability. A comprehensive risk analysis is provided through a detailed risk register and commentary, identifying key threats such as climate variability, seed shortages, and funding delays, along with proposed mitigation strategies. Overall, the assignment highlights the importance of integrating cultural sensitivity, adaptive leadership, stakeholder-driven change models, and proactive risk management to ensure the success and sustainability of large-scale environmental projects.36 0Item Restricted Exploring the Influence of cultural sensitivity and Localisation on Luxury Consumption in the Middle East (GCC)(Southampton university, 2024) Alshmali, Lobna; Montgomery, BruceThis study explores the influence of local culture and religious beliefs on consumer behavior, attitudes, and perceptions toward luxury brands in the Gulf Cooperation Council (GCC) region. It aims to provide insights into how luxury brands can effectively implement localization strategies to resonate with GCC consumers. Drawing on Hofstede's cultural dimensions theory, the research investigates the interplay between cultural factors, such as social status, religious beliefs, and community values, and luxury brand consumption in the GCC. Using a quantitative research design, data were collected through structured online surveys targeting luxury consumers across the GCC. The findings reveal that cultural relevance and religious sensitivity are paramount in shaping GCC consumers' preferences and loyalty towards luxury brands. A significant majority of respondents highlighted the importance of aligning luxury brands with local cultural values and religious beliefs, indicating that such alignment significantly impacts their purchasing decisions and brand loyalty. The study also finds that effective localization strategies, including engagement with local events and adaptation of products to reflect local cultural symbols, can greatly enhance consumer perceptions and loyalty. These results underscore the need for luxury brands to balance global appeal with local relevance to succeed in the GCC market. By integrating cultural values, traditions, and religious practices into their branding and marketing efforts, luxury brands can foster deeper connections with GCC consumers, ensuring long-term brand loyalty and market success.29 0