Saudi Cultural Missions Theses & Dissertations
Permanent URI for this communityhttps://drepo.sdl.edu.sa/handle/20.500.14154/10
Browse
14 results
Search Results
Item Restricted The Impact of Geopolitical Tensions on Supply Chain Strategies in Saudi Arabia(Saudi Digital Library, 2025) Almakakhalas, Mutrik; Khobzi, HamidThis dissertation's overall objective was to highlight the impact of geopolitical tensions on the supply-chain strategies from an international perspective, and how Vision 2030 in Saudi Arabia adopted actions and endeavors to forecast geopolitical uncertainties. As geopolitical risks increase in the corporate economy, businesses continue to shift their supply chain approach beyond cost efficiency to a resilience-based approach to guarantee flexibility in navigating the emerging challenges. Specifically, this paper considered reshoring, supplier diversification, and the use of digital technologies as pertinent mitigating approaches and assesses how universal the highlighted approaches are in mitigating the risk caused by political and economic shocks whose impact without proper mitigation can reach drastic results. Data were collected from experts employed in mega-projects of Saudi Arabia (NEOM, The Line, and Oxagon) by using a quantitative methodology in a survey, and then to analyze the returns of these methods towards supply chain performance and, more specifically, the tradeoffs between risk reducing and enhancing the operational performance of the chain. Results suggest that while resilience-based approaches to supply chain recovery from disruptions are successful in supply chain terms, they are usually less competitive on cost, rendering trade-offs between flexibility and cost effectiveness challenging for organizations, which necessitates more attention. The study also indicates that the execution aspect of these strategies is different from the actions due to the terms of service, which are determined mainly by the employees, implying that policy makers and business organizations require a targeted plan and organization through a robust and adaptive supply chain in a geographical cluster.25 0Item Restricted New Venture Plan (Boulders)(Cardiff University, 2024) Hejazi, Tariq Ziad; Kaleka, AnnaThis report aims to deliver a strategy through which the new Boulders Foundation can be set up. This report covers key areas that must be completed to ensure the basic requirements to create a complete foundation that covers the objectives outlined in the initial brief. The report begins by covering the background of Boulders LTD and reviewing the key objectives of this report. Then the funding strategy, foundation structure, social prescribing, marketing strategy and risk assessment are reviewed in detail. The report ends by covering the key performance indicators and the measurable effects of the foundation. In the sections below this report will deliver in detail explanation, analysis and evaluation of each of the key points.18 0Item Restricted The Unconventional Pathways of Saudi Arabian Women Entrepreneurs in the Luxury Sector(University of Sussex, 2024) Alrashidi, Sarah; Jaser, ZahiraThis research delves into the transformative journey of Saudi Arabian women entrepreneurs in the luxury sector, propelled by Vision 2030. It critically examines their strategic maneuvers, successes, and challenges in navigating this dynamic market. Key areas of inquiry include the metamorphosis in the luxury sector for these women post Vision 2030, detailing specific changes and their impacts, as well as identifying the strategic blueprints and best practices that have driven their success. Furthermore, the study investigates the influence of policy changes on their operational environment, explores mechanisms for sustaining ventures during economic downturns, and examines how trust is built and maintained among discerning clients. Additionally, it aims to understand the unique challenges and achievements characterizing the journey of these women in the Saudi luxury sector. Through this comprehensive analysis, the research provides a critical understanding of the resilience and innovation exhibited by Saudi women in the luxury industry.21 0Item Restricted Exploring Saudi Arabia's Appeal for Foreign Direct Investm(University of Edinburgh, 2024-08-28) Gedair, Suliman; Liu, LingThis capstone project investigates the factors that make Saudi Arabia an appealing destination for Foreign Direct Investment (FDI) within the framework of Vision 2030. The research evaluates the Kingdom’s strategic location, abundant natural resources, favorable regulatory reforms, and sector-specific initiatives aimed at diversifying its economy beyond oil dependence. Through a comprehensive analysis of economic, infrastructural, and policy-based factors, the study highlights Saudi Arabia’s potential to attract and sustain global investments. By examining the incentives and structural advantages provided to foreign investors, this project offers insights into Saudi Arabia’s efforts to position itself as a competitive and sustainable player in the global market.38 0Item Restricted Strategic Insights: Mapping Growth Trajectories and Identifying Opportunities for HALA Ventures(University of Manchester, 2024-03-31) Almelad, Ahmed; Wharton, LeighBusiness Consultancy Project for HALA Ventures47 0Item Restricted ABJ-4904-0 Applied Business Projects 202223 / Business Planning Assignment(Bangor University, 2024-01-30) Alshurayhi, Hussain; الشريهي, حسين عبدالرحمن; Mather, CarlThe business presented in this paper is focused on tackling the issue of clothing waste in the UK. It is achieved by recycling used clothing and transforming it into new products, such as carpets and rugs manufactured locally in Scotland since the region has relatively few competitors. Then, products will be sold online. The approach will ensure a competitive advantage since competitors are either selling second-hand clothing or exporting them to other countries, thus creating more waste through transportation to other countries. Thus, the business will target Generation Z (12.7 million people), which is highly interested in sustainable operations and products through the website and social media. At the same time, the business will target older people for the used clothes supply through posters and local newspapers. Although the venture is capital-intensive due to the equipment and rent, it has a greater economic potential, hence earning 10% returns within the next five years.37 0Item Restricted The Emerging Impacts of Tourism on the Economy of The Kingdom of Saudi Arabia: A Comparative Study of Oil and Tourism.(The Aquila Digital Community, 2024-06-03) Abu Jabal, Dania; Raber, GeorgeSaudi Arabia was heavily dependent on oil, which caused an economic crisis due to the collapse of global oil prices. In 2016, the Saudi government launched Vision 2030 to diversify the Saudi economy and avoid dependence on oil revenues. One aim of Vision 2030 is to initiate numerous tourism initiatives to boost the tourism industry's economic impact, elevating its contribution from 3% of GDP to 10% by 2030. This paper provides the necessary assessment to understand tourism's role and contribution to the Saudi economy and to determine whether the industry's growth is on the right track. Also, this paper also evaluates tourism growth trends and revenue generation compared to oil and determines whether tourism revenues can sustainably replace or supplement oil revenues in Saudi Arabia's economy. Mixed methods, including time series analysis and a systematic qualitative literature review, were used to provide a more comprehensive understanding of the case study and its evaluation. Five main tourism variables are examined, including Pilgrims (Hajj), Business, Leisure, Food and beverage, and Traditional and Cultural sites. One of the most important conclusions is that tourism revenues can complement the significance of oil in the Saudi economy and enhance it sustainably, making it more resilient in the future. Many of the goals of Vision 2030 for tourism were achieved before 2030, which prompted the government to set higher goals. It was also evident from the data analysis that dependence on oil has decreased, and the rate of economic diversification and the contribution of tourism to the Saudi GDP has increased.38 0Item Restricted Intangible Experiences Assignment(Bangor University, 2024-04-01) Alalloia, Yasser; Jones, EdwardMeeting the growing demand of tourists for memorable experiences is a primary goal and a serious challenge for Dubai (Dubai Tourism, 2021). The city has utilised social media in tourism marketing and management successfully. For instance, during the #BeMyGuest campaign on YouTube, featuring Bollywood superstar, Shah Rukh Khan, Dubai used a unique and highly personalised storytelling approach to marketing the city as a tourist destination brand (Dubai Tourism, 2021). While these efforts may be considered a successful shift of the city to the customer-oriented approach to tourism marketing and management, not all companies could harness the tremendous branding potential. One recent study shows that word of mouth remains the primary approach of small and medium hotels to advertise their business and attract more clients (Ahmad & Saber, 2015). Apparently, they rely on personal investments to keep their companies afloat. They cannot afford such risky ventures as social media campaigns (Ahmad & Saber, 2015). Thus, the unaffordability of social media marketing may become a serious barrier to successfully utilising social network sites for marketing purposes.41 0Item Restricted Using cultural colloquial terms to position a brand in the minds of local consumers- a case study of Almarai's L’usine's brand positioning for the product 'cheese puff', using the term "Tasbeera" as a slogan and recurring advertising message(University of Leicester, 2023-11-16) Almuhaimid, Mazen; Smith, DavidBrand positioning strategies and their advertisements have become pivotal to today's business, brand management, marketing and advertising. The various brand positioning concepts scattered among pieces of literature of all the aforementioned need to be combined, and this study does this through a case study. In particular, it examines the extent to which the use of a cultural colloquial term to position a brand in the minds of local consumers facilitates communication of the brand's position to an audience, as well as investigating how such a term is applied in advertisements. The research objectives are to investigate the use of the term 'Tasbeera' in L'usine brand advertisements; to highlight and unpack the L’usine brand positioning strategy; and to provide an example of a brand positioning strategy that utilises a cultural colloquial term. This study seeks to do this through the case study of Almarai's brand positioning for the L’usine product 'cheese puff', using the term ‘Tasbeera’ as a slogan and recurring advertising message. Semiotics analysis is employed as the main methodology. After analysing four Instagram advertising posts and two YouTube advertising videos, the researcher concludes that the use of the term Tasbeera facilitates communication of L’usine's brand position to a high extent. Tasbeera is utilised in L’usine brand advertisements to communicate brand messages related to the brand position. This is done first through a great existence and presence that have the identifying nature of the term Tasbeera in the advertisements; second, pre-known contextual situations, narratives or myths are employed to convey the whole meaning in batches of smaller aspects or meanings; and third, the product or brand is linguistically referred to as Tasbeera in the advertising messaging. This is important to understand the effect of the use of colloquial terms generally in advertising and, particularly, in brand positioning advertising.72 0Item Restricted An Examination of COVID-19's Role in Accelerating Digital Transformation in Saudi Arabia's Public and Private Sectors(Saudi Digital Library, 2023-11-01) Ismail, Saleh; Love, ColinThe COVID-19 pandemic has acted as a catalyst for digital transformation globally, and Saudi Arabia is no exception. This report examines the impact of the pandemic on accelerating digital transformation in Saudi Arabia’s public and private sectors, highlighting the pandemic’s role in reshaping the digital landscape of the country. The report explores various digital initiatives and programs launched by the Kingdom’s government in response to the pandemic, and the adoption of digital solutions by businesses and organizations in the private sector as well. These shifts in technology adoption illustrate the importance of digital transformation as a strategic priority for economic resilience and growth during periods of global economic disruption. With continued investments in digital infrastructure, organizations can build upon these digitalization efforts during the pandemic, enhancing efficiency and resilience in their operations for the long-term.32 0