Saudi Cultural Missions Theses & Dissertations
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Item Restricted How and when can silence be strategic for brands in times of crisis?(City University of Londn, 2024) Alsahafi, Haneen; Chen, TroyThis dissertation focuses on the strategic use of silence in crisis management. Informed by insights from elite interviews and case studies, it investigates the implementation of strategic silence in brands' crisis management. The research is guided by Situational Crisis Communication Theory (SCCT), a well-established framework expanded here to integrate strategic silence, supported by qualitative research methods. The study explores how and when strategic silence can be an effective communication tool, the specific circumstances under which it is most beneficial to brands and their stakeholders, and the potential risks and limitations of such an approach. The dissertation consists of five chapters, organised as follows: Chapter 1 introduces the research problem, research questions, objectives, significance of the study, and definitions. Chapter 2 provides an overview of the existing literature on crisis communication, highlighting the gap in research regarding the strategic use of silence in crises. Chapter 3 describes the research methodology, including the case study approach, data collection, and analysis methods. Chapter 4 presents a comparative analysis across cases and a thematic analysis of the elite interviews. Finally, Chapter 5 discusses the findings from the case studies and interviews, illustrating how and when silence can be used, the rationale behind it, and its outcomes. This chapter also explores the implications of these findings for both theory and practice, evaluates the effectiveness and risks associated with strategic silence, and concludes by identifying areas for future research.13 0Item Restricted UTILIZING MULTI-CULTURAL CRISIS COMMUNICATION TO MANAGE THE HAJJ(Wayne State University, 2018-08-02) Aljahel, Khalid; McCormick, PatriciaEvery year the Kingdom of Saudi Arabia (KSA) is host to over 2 million Muslims from countries around the world who come for the Hajj Pilgrimage, one of the largest multicultural/multilingual gatherings in the world. Over the past 20 years KSA has experienced a number of crisis events during Hajj which have led to the death of numerous pilgrims and thousands of injuries. To decrease the likelihood of a crisis occurring, KSA has undertaken extensive renovation projects to its infrastructure and put considerable efforts into its crisis response strategies. This research employs a qualitative research methodology, which combines unstructured interviews with 10 Hajj officials with scholarly sources and news media, to examine KSA crisis communication following the crane collapse and stampede, both of which took place during the Hajj in 2015. The research concludes with recommendations for improving crisis communication during the Hajj.46 0