Saudi Cultural Missions Theses & Dissertations

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The Impact of Social Media Marketing on Purchasing Hotel Services Among Social Media Users for Domestic Tourism in Saudi Arabia
(University of Surrey, 2023-05-15) Alzahrani, Ahmed Yahya S; Moritz, Sebastian
This dissertation investigates the influence of social media on the marketing sector, with a specific focus on the hotel sector within the Saudi Arabian tourism industry. The study aims to explore the significance of social media and digital marketing in attracting a large customer base while utilizing minimal resources. The research focuses on detecting the importance of digital media marketing in influencing the purchase of hotel services among social media users for domestic tourism in Saudi Arabia.
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