Saudi Cultural Missions Theses & Dissertations
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Item Restricted The Impact of Emerging Tourism on Cultural Sustainability and Participation in Societal Affairs: A Case Study of AlUla, Saudi Arabia.(University of Nottingham, 2024) Alqahtani, Nouf; Canavan, BrendanIn the rapidly transforming cultural landscape of AlUla, Saudi Arabia, tourism emerges as both a powerful driver of economic growth and a potential threat to cultural sustainability. This dissertation explores its dual-edged impact on cultural sustainability and societal participation in AlUla, a region with deep historical roots and significant cultural heritage currently at the forefront of Saudi Arabia's Vision 2030 tourism initiatives. While promoted as a catalyst for economic growth and social development, tourism presents challenges, particularly concerning the preservation of local cultural practices and the evolving roles of women in society. Applying the Sustainable Tourism Development framework, Social Exchange Theory, and Place Attachment and Identity Theory, this study examines to what extent tourism influences cultural preservation, social equity, and gender roles in AlUla. A quantitative research approach is employed, involving data collection via questionnaire from 103 participants, residents engaged in the tourism sector. The findings reveal that tourism has facilitated the emergence of a hybrid cultural identity, particularly among younger generations, blending traditional Saudi customs with global influences. Additionally, the study highlights the significant role of tourism in enhancing women's participation in leadership and community roles, although this progress is tempered by persistent challenges such as cultural resistance and societal stigma. The study concludes that while tourism offers substantial economic and social benefits, it also poses risks to cultural integrity and social cohesion in AlUla. Recommendations are made for developing sustainable tourism practices that balance economic growth with the preservation of cultural heritage and the promotion of social equity, ensuring that AlUla's unique cultural and social fabric remains intact.26 0