Saudi Cultural Missions Theses & Dissertations

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    Exploring the Impact of Visual Data Analysis on Digital Transformation Initiatives: A Case Study in Saudi Arabia's Oil Market
    (Birkbeck University of London, 2024) AlHumaidy, Hessa; Alsurmi, Abdulrahman
    This study aims to investigate the role and impact of data visualisation tools, with a specific focus on Power BI, in studying market forces and developments within Saudi Arabia's oil industry. The research aims to examine how insights derived from such visual analysis can inform and augment strategic decision-making processes for organizations experiencing digital transformation efforts. By focusing on Power BI, this study aims to show how efficiently this tool can be utilized to bridge the gap between raw data and actionable insights, eventually driving more informed and efficient decisions in the oil industry. Pragmatism has been selected to be the research methodology for this study. It is an approach that focuses more on pragmatic solutions and outcomes, which directly lines up with the objective of data analysis and visualisation on Saudi oil sector trends by Power BI. This research study focuses on the application of a quantitative approach as the basis for exploratory research on the role played by data visualisation tools in the analysis of market forces and trends within the oil industry in Saudi Arabia. This study determines that Power BI is an indispensable tool for organizations in Saudi Arabia's oil industry, particularly in the context of digital transformation. The research establishes that Power BI’s ability to provide real-time, actionable insights from complex datasets not only enhances strategic decision-making but also supports the broader objectives of economic diversification and sustainability. By leveraging data visualisation techniques, organizations can navigate the complexities of the global energy market, optimize their operations, and make informed decisions that drive long-term success.
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    The Influence of Comprehensive Feasibility Analysis on the Success of Small and Medium- Sized Enterprises (SMEs) in the Kingdom of Saudi Arabia
    (University of International Business and Economics, 2024) Albogami, Seeta; Chen, Song
    Small and Medium-Sized Enterprises (SMEs) are widely recognized as the backbone of economies around the world, playing a crucial role in job creation, economic diversification, and innovation. Despite their significance, SMEs often face numerous challenges that hinder their success and growth. This is particularly true in the Kingdom of Saudi Arabia (KSA), where the economic landscape is undergoing significant transformations. In this context, understanding the factors that influence SME success becomes even more critical. One potentially powerful tool for enhancing SME success is the implementation of a comprehensive feasibility analysis. This analysis involves a systematic evaluation of a business idea across various domains, including market, technical, financial, and legal/regulatory aspects. By thoroughly assessing the viability of a business venture and identifying potential challenges, a comprehensive feasibility analysis can equip entrepreneurs with valuable insights to make informed decisions and increase their chances of success. This study explores how a thorough feasibility analysis impacts the success of small and medium-sized enterprises in the Kingdom of Saudi Arabia. The study seeks to investigate the correlation between this technique and several success measures, such as financial performance, growth rate, job creation, and economic contribution, in order to fill the current information gap. The examination will utilize a sample size of 60 SMEs that operate in diverse sectors within KSA. The autonomous variable in this study is the comprehensive feasibility analysis, while the dependent variable is the prosperity of SMEs. Success will be gauged through indicators such as financial performance, growth rate, job generation, and contribution to the economy. The research will employ both primary and secondary methods of data collection. The collection of primary data will be facilitated through the distribution of structured questionnaires among owners and managers of small and medium-sized enterprises (SMEs). On the other hand, relevant literature, reports, and publications about SMEs and feasibility analysis in the Kingdom of Saudi Arabia (KSA) will serve as the sources of secondary data. Data analysis will involve using statistical techniques, such as regression analysis, to determine the relationship between a thorough feasibility investigation and the success of small and medium-sized enterprises (SMEs). This research will provide vital insights into the importance of doing a thorough feasibility analysis for small and medium enterprises in Saudi Arabia and how it affects their overall success.
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    Business Plan Report
    (Saudi Digital Library, 2024-01-02) Alwashigri, Alwaleed; Thompson, Alex
    Company Name: Fly me to the Moon (Alwashigri Ltd) Objective: The objective of this document is to conduct an exhaustive evaluation of the performance and standing of Fly Me to the Moon within the jetpack industry over the preceding three years. The findings of this assessment will serve as a compass for steering the business’s overarching strategic trajectory, with the ambition of surpassing its forthcoming objectives, which encompass achieving a more significant total market share within the next three years. Simultaneously, the company aims to reach specific financial milestones, including sales revenue of $3 million and net income of $1,200,000. Mission: Our company always aims to be a part of each consumer’s life by promoting environmental sustainability, safety, good quality, and offering valuable prices. Therefore, our target audience comprises individuals who prioritize environmentally friendly products, as well as safety and comfort. To thrive and fulfil this mission, we emphasize research and development, along with extensive market research. The company’s history from the past 3 year: As the jetpack market was new, Alwashigri Ltd successfully achieved a profit of 5.89% over the last three years without the need for loans. Moreover, we did not fully utilize our available capital, instilling trust in both existing and potential investors. This prudent approach demonstrates our commitment to responsible financial management and strategic decision-making. Alwashigri Ltd is led by an expert entrepreneur who has initiated several businesses in different fields. The company’s product: This creation has arisen from customers’ desire for convenient transportation that is safe, reasonably priced, and environmentally friendly. Summary of the external market analysis: In the jetpack market, we have integrated the PESTLE analysis to understand the external factors influencing our internal strategy. We have observed that technological, economic, environmental, and sociocultural factors closely impact our market, whereas political and legal factors have a lesser impact on our business. Despite their limited impact, it is crucial to proactively address any potential challenges arising from political and legal factors to ensure effective problem-solving and business resilience. Conclusion: Our business plan outlines our fundamental business objectives, demonstrating a responsive approach to market dynamics and a keen awareness gained from observing competitors. Over the past two years, we have strategically repositioned ourselves. Our unwavering commitment to safety, sustainability, and customer satisfaction serves as the cornerstone of our long-term strategy for success and expansion within the jetpack industry. We prioritize these principles to ensure sustained growth. The core elements of our strategy include a strong emphasis on innovation, in-depth market research, and the cultivation of strategic partnerships. Our agility in adapting to the ever-changing market landscape positions us as a formidable competitor in the industry. Remaining steadfast in our dedication to delivering state-of-the-art jetpack technology, we concurrently uphold environmental preservation and cater to the diverse needs of our target segments. This holistic approach underscores our commitment to excellence and customer-centricity in the jetpack industry.
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